LEADER 03412nam 22004812 450 001 9910157363903321 005 20171010140501.0 010 $a1-78308-516-9 035 $a(CKB)3710000000983991 035 $a(MiAaPQ)EBC4773857 035 $a(UkCbUP)CR9781783085187 035 $a(EXLCZ)993710000000983991 100 $a20170302d2017|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCaste, entrepreneurship and the illusions of tradition $ebranding the potters of Kolkata /$fGeir Heierstad$b[electronic resource] 210 1$aLondon :$cAnthem Press,$d2017. 215 $a1 online resource (xvi, 219 pages) $cdigital, PDF file(s) 225 1 $aDiversity and plurality in South Asia 300 $aTitle from publisher's bibliographic system (viewed on 29 Sep 2017). 311 $a1-78308-519-3 311 $a1-78308-518-5 320 $aIncludes bibliographical references and index. 327 $aAcknowledgments -- Transliteration and terminology -- Prologue: the Durga Puja Bias -- On kumars, modernity, caste and commodification -- The civilised potters and their neighbourhood -- Birth of tradition, coming of modernity -- Ancestral homes : East versus West -- Turmoil and economics -- Mature modernity, education and caste as assets -- Commodification of caste -- References. 330 $aCaste, Entrepreneurship and the Illusions of Tradition is an ethnographic study of the potters of Kolkata's Kumartuli, an analysis of their lives and the related commodification and instrumentalization of caste.In Kolkata's traditional potter quarter of Kumartuli, a modern and a competitive market oriented approach to life is concealed behind tradition. Among the potters inhabiting the dirt-floored workshops of this caste-based neighbourhood, the history of a modern and economically neoliberal-minded India unfolds. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business as they engage in a competitive market to sell their artworks. This ethnographic study presents an analysis of these potters' lives and the related commodification and instrumentalisation of caste. An important insight is that Kumartuli consists of a group of artisans turned artists who do not display passive responses to colonial and capitalist encounters. On the contrary, this monograph unearths an ingenious and business-minded group that engages actively with the modern and economic developments of society at large, and, in the process, redefines the concept of caste identity. This study suggests a new academic direction for the study of modern India, and of caste in particular, through an empirically grounded portrayal of the synthesis of traditional categories and contemporary realities. 410 0$aDiversity and plurality in South Asia. 606 $aPotters$zIndia$zKolkata 606 $aCaste$zIndia$zKolkata 606 $aEntrepreneurship$zIndia$zKolkata 615 0$aPotters 615 0$aCaste 615 0$aEntrepreneurship 676 $a305.9/7380954147 700 $aHeierstad$b Geir$01207714 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910157363903321 996 $aCaste, entrepreneurship and the illusions of tradition$92786246 997 $aUNINA