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035   $a(CKB)3710000000984892
035   $a(BEP)4773890
035   $a(OCoLC)968758910
035   $a(CaBNVSL)swl00407016
035   $a(MiAaPQ)EBC4773890
035   $a(CaSebORM)9781631576768
035   $a(EXLCZ)993710000000984892
100   $a20170114d2017      fy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aExcellence in internal communication management /$fRita Linjuan Men and Shannon A. Bowen ; with foreword contributed by industry leader, Keith Burton
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2017.
215   $a1 online resource (xxi, 217 pages)
225 1 $aPublic relations collection,$x2157-3476
311   $a1-63157-675-5 
311   $a1-63157-676-3 
320   $aIncludes bibliographical references (pages 191-211) and index.
327   $a1. The evolving practices of internal communication -- 2. Understanding your internal publics -- 3. Building ethical internal relations -- 4. Leadership communication -- 5. Reaching your internal stakeholders -- 6. Organizational structure, culture, and climate -- 7. Employee engagement -- 8. Change management and internal communication -- 9. Measuring the value of internal communication -- 10. The future of internal communication -- Appendices: measures -- References -- Index.
330 3 $aThis book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders, build beneficial relationships, build ethical organizational cultures, and engage employees in a rapidly-changing business and media environment. Solidly grounded in theories of organizational communication and behavior, public relations, leadership, moral philosophy, and business management, this book shares insights about current workplace topics including employee engagement, trust, change communication, new technologies, leadership communication, ethical advising and decision making, transparency and authenticity, and measurement. Mechanisms underlying best practices of internal communication are explained. Data-backed strategies and tactics in enhancing internal communications are discussed. We offer valid scales for use in internal communication assessment. The book concludes with predictions of the future of internal communications research, theory development, and practices.
410  0$aPublic relations collection.$x2157-3476
606   $aBusiness communication
610   $achange management
610   $aemployee communication
610   $aemployee engagement
610   $aemployee relations
610   $aethics
610   $afuture of internal communications
610   $ainternal communication
610   $ainternal publics and stakeholders
610   $ainternal relations
610   $aleadership
610   $ameasurement and evaluation
610   $aorganizational communication
610   $aorganizational culture
610   $asocial media
610   $astructure
615  0$aBusiness communication.
676   $a658.45
700   $aMen$b Rita Linjuan$0908881
702   $aBowen$b Shannon A.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910157363403321
996   $aExcellence in internal communication management$92032808
997   $aUNINA