LEADER 01141nam0 2200301 450 001 000018042 005 20081022163831.0 010 $a0883854228 100 $a20081022d1976----km-y0itay50------ba 101 0 $aeng 102 $aUS 105 $ay-------001yy 200 1 $aAnnotated bibliography of expository writing in the mathematical sciences$fMatthew P. Gaffney, Lynn Arthur Steen$gwith the assistance of Paul J. Campbell 210 $a[Washington]$cMathematical Association of America$d1976 215 $a282 p.$d25 cm 500 10$aAnnotated bibliography of expository writing in the mathematical sciences$934754 610 1 $aBibliografia 610 1 $aMatematica 676 $a016.51$v19$9Bibliografie e cataloghi di matematica 700 1$aGaffney,$bMatthew P.$0534650 701 1$aArthur Steen,$bLynn$0632188 702 1$aCampbell,$bPaul J. 801 0$aIT$bUNIPARTHENOPE$c20081022$gRICA$2UNIMARC 912 $a000018042 951 $aM 016.51/1$bM 198$cDSA$d2008 951 $a016.510/100$b21667$cNAVA1 996 $aAnnotated bibliography of expository writing in the mathematical sciences$934754 997 $aUNIPARTHENOPE LEADER 04439nim 2200469Ka 450 001 9910156407003321 005 20241205100023.4 010 $a9781524735111 010 $a1524735116 035 $a(CKB)3710000000986562 035 $a(VLeBooks)9781524735111 035 $a(ODN)ODN0002854629 035 $a(EXLCZ)993710000000986562 100 $a20170206d2017 uy 0 101 0 $aeng 135 $auruna---||||| 181 $cspw$2rdacontent 182 $cs$2rdamedia 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHit makers $eThe science of popularity in an age of distraction. /$fDerek Thompson 205 $aUnabridged edition. 210 $aNew York $cPenguin Audio$d2017 215 $a1 online resource (9 audio files) $cdigital 300 $aUnabridged. 330 $a?Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off ." ? Adam Grant Nothing ?goes viral.? If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today?s crowded media environment, you?re missing the real story. Each blockbuster has a secret history?of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators ? the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century?people?s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.   In Hit Makers , Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world?but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren?t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year?1991?is responsible for the way pop music sounds today * Why another year ?1932?created the business model of film * How data scientists proved that ?going viral? is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere 606 $aNonfiction$2OverDrive 606 $aBusiness$2OverDrive 606 $aEconomics$2OverDrive 606 $aSociology$2OverDrive 615 17$aNonfiction. 615 7$aBusiness. 615 7$aEconomics. 615 7$aSociology. 686 $aBUS070110$aSOC022000$aSOC052000$2bisacsh 700 $aThompson$b Derek$0275947 701 $aThompson$b Derek$0275947 701 $aThompson$b Derek$0275947 906 $aAUDIO 912 $a9910156407003321 996 $aHit makers$94299105 997 $aUNINA