LEADER 03315nam 2200577 450 001 9910156203803321 005 20230508135718.0 010 $a1-5095-0230-0 010 $a9781509502288 035 $a(CKB)3880000000021742 035 $a(EBL)4334753 035 $a(SSID)ssj0001591645 035 $a(PQKBManifestationID)16288911 035 $a(PQKBTitleCode)TC0001591645 035 $a(PQKBWorkID)14491293 035 $a(PQKB)11746694 035 $a(MiAaPQ)EBC4334753 035 $a(PPN)251188949 035 $a(EXLCZ)993880000000021742 100 $a20160122h20162016 uy 0 101 0 $aeng 135 $aurcn#nnn||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aInfinite distraction $epaying attention to social media /$fDominic Pettman 210 1$aCambridge, [England] ;$aMalden, Massachusetts :$cPolity,$d2016. 210 4$dİ2016 215 $a1 online resource (75 pages) 225 1 $aTheory Redux 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-5095-0226-2 320 $aIncludes bibliographical references. 327 $aPreface: There Is Nothing Outside the Texting -- Introduction: I Know Why The Caged Bird Tweets -- Notes; 1. Hypermodulation (or the Digital Mood Ring) -- Notes; 2. The Will-to-Synchronize -- Notes; 3. Slaves to the Algorithm -- Notes; 4. NSFW: The Fappening, and Other Erotic Distractions -- Conclusion: Chasing the Unicorn. 330 $aIt is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized to the same motions or moments, but rather dispersed into countless different emotional micro-experiences' What if the effect of so-called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time' While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat video. And, two hours late, vice versa. The nebulous indignation which constitutes the very fuel of true social change can be redirected safely around the network, avoiding any dangerous surges of radical activity. In this short and provocative book, Dominic Pettman examines the deliberate deployment of what he calls 'hypermodulation,' as a key strategy encoded into the contemporary media environment. His account challenges the various narratives that portray social media as a sinister space of synchronized attention, in which we are busily 'clicking ourselves to death.' This critical reflection on the unprecedented power of the Internet requires us to rethink the potential for infinite distraction that our latest technologies now allow. 410 0$aTheory Redux. 606 $aDistraction (Philosophy) 606 $aSocial media 606 $aCritical theory 615 0$aDistraction (Philosophy) 615 0$aSocial media. 615 0$aCritical theory. 676 $a302.23/1 700 $aPettman$b Dominic$0800847 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910156203803321 996 $aInfinite distraction$92857376 997 $aUNINA