LEADER 06224oam 2200925I 450 001 9910462456903321 005 20200520144314.0 010 $a1-283-84333-1 010 $a1-136-76164-0 010 $a0-203-55927-4 024 7 $a10.4324/9780203559277 035 $a(CKB)2670000000277189 035 $a(EBL)1075158 035 $a(OCoLC)821175602 035 $a(SSID)ssj0000783198 035 $a(PQKBManifestationID)11467520 035 $a(PQKBTitleCode)TC0000783198 035 $a(PQKBWorkID)10752334 035 $a(PQKB)11160647 035 $a(MiAaPQ)EBC1075158 035 $a(Au-PeEL)EBL1075158 035 $a(CaPaEBR)ebr10628902 035 $a(CaONFJC)MIL415583 035 $a(OCoLC)823726641 035 $a(EXLCZ)992670000000277189 100 $a20180706d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe engaging museum $edeveloping museums for visitor involvement /$fGraham Black 210 1$aLondon ;$aNew York :$cRoutledge,$d2005. 215 $a1 online resource (313 p.) 225 1 $aHeritage 225 0$aHeritage 300 $aDescription based upon print version of record. 311 $a0-415-34557-X 311 $a0-415-34556-1 320 $aIncludes bibliographical references (p. 289-301) and index. 327 $aCover; The Engaging Museum; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgements; Introduction: meeting the demands placed on the twenty-first century museum; Section 1 Museum audiences: their nature, needs and expectations; 1 'Traditional' museum audiences: a quantitative and qualitative analysis; Introduction: the rise of museum visitor studies; Audience segmentation; Market surveys; Quantitative visitor surveys; Qualitative data on visitor expectations, motivations and needs; Discussion: an audience in decline - trends and challenges 327 $aCase study: lessons from tourism research2 Developing new audiences; Introduction; Social exclusion and museums; Audience development; Audience development planning; Discussion: how will an audience development strategy impact on a museum's public face?; Case study: developing museum content for young children and families with babies/young children; Section 2 Operating for quality; 3 Stimulating the visit; Introduction; Awareness; Entrenched negative attitudes; The 'wrong' positive perceptions; Positioning the museum; Influencing the visitor agenda; Positive marketing 327 $aMarketing to diversify the audience baseDiscussion: seven core issues; Case study: repositioning Manchester Art Gallery; 4 Visitor services: operating for quality; Introduction; A central role for visitor services; How do you define quality in a museum visit?; Measuring visit quality; Discussion: managing for quality; Case study: adapting Servqual to measure visitor services quality; Section 3 Learning in museums; 5 Museums and lifelong learning; Introduction: the rise of 'learning' up the museum agenda; Museums and lifelong learning; Learning theory and museums 327 $aDiscussion: applying learning theory to museum display and supportCase study: evaluating visitor learning in museums; 6 Use of museums by schools; Introduction: museums and structured educational use; The agenda for structured educational use; How can museums best support schools use?; Discussion: enjoyment and memories come first; Case study: education resource packs/websites; Section 4 Planned to engage: using interpretation to develop museum displays and associated services; 7 Applying the principles of interpretation to museum display; Introduction: what is interpretation? 327 $aModern museums and interpretationDefining interpretive principles for museum display; Discussion: the impact of interpretive principles on museum display; Case study: exhibition standards/guidelines; 8 Interpretive master planning; Introduction; Developing an interpretation strategy for a museum service; Developing an interpretation masterplan for a multi-collection museum; Discussion: the role of the project manager; Case study: process mapping; 9 Concept development for museum galleries; Introduction; What: the collections audit; Why: aims and objectives; Who: specific audience targets 327 $aHow: developing the concept and turning it into reality 330 $aThis very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards. This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience. This book features:includes chapter introductions 410 0$aHeritage. 606 $aCultural property$xManagement 606 $aCultural property$xProtection 606 $aHistoric sites$xManagement 606 $aInterpretation of cultural and natural resources 606 $aMuseum attendance$xEvaluation 606 $aMuseum exhibits$xEvaluation 606 $aMuseum techniques 606 $aMuseum visitors 606 $aMuseums$xEducational aspects 606 $aMuseums$xManagement 606 $aMuseums$xMarketing 608 $aElectronic books. 615 0$aCultural property$xManagement. 615 0$aCultural property$xProtection. 615 0$aHistoric sites$xManagement. 615 0$aInterpretation of cultural and natural resources. 615 0$aMuseum attendance$xEvaluation. 615 0$aMuseum exhibits$xEvaluation. 615 0$aMuseum techniques. 615 0$aMuseum visitors. 615 0$aMuseums$xEducational aspects. 615 0$aMuseums$xManagement. 615 0$aMuseums$xMarketing. 676 $a069 700 $aBlack$b Graham.$0627706 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462456903321 996 $aThe engaging museum$92178603 997 $aUNINA LEADER 05779oam 2200673zu 450 001 9910155382303321 005 20250704115012.0 035 $a(CKB)3710000000275858 035 $a(SSID)ssj0001367188 035 $a(PQKBManifestationID)12508130 035 $a(PQKBTitleCode)TC0001367188 035 $a(PQKBWorkID)11444290 035 $a(PQKB)11667582 035 $a(MiAaPQ)EBC3225843 035 $a(MiAaPQ)EBC6326437 035 $a(Au-PeEL)EBL6326437 035 $a(OCoLC)1195454388 035 $a(NyNyDIG)DIGIBE0191 035 $a(EXLCZ)993710000000275858 100 $a20160829d2012 uy 101 0 $aspa 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMéxico : migraciones culturales, topografías transatlánticas : acercamiento a las culturas desde el movimiento 205 $a1st ed. 210 31$a[Place of publication not identified]$cIberoamericana$d2012 215 $a1 online resource (346 pages) 225 0 $aMEDIAmericana Mâexico 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9788484896791 311 08$a848489679X 327 $aTapa Delantera -- La mitad-Ti?tulo de la pa?gina -- Ti?tulo de la pa?gina -- Copyright pa?gina -- I?ndice de contenido -- Dedicacio?n pa?gina -- Vittoria Borso?: Pro?logo -- Vittoria Borso?/Yasmin Temelli /Karolin Viseneber: Introduccio?n: migraciones culturales - topografi?as transatla?nticas -- La escritura como espacio migratorio -- Margo Glantz: Migraciones personales interocea?nicas: Viaje a la India -- Vittoria Borso?: Pensar el movimiento: rutas e itinerarios de las culturas -- Juan Bruce-Novoa: La Ruptura como espacio migratorio -- Migraciones culturales y cultura novohispana -- Sara Poot-Herrera: Sor Juana: de la migracio?n cultural a la migran?a personal y al milagro de su trascendencia -- Mari?a Jose? Rodilla Le?on: Pluma o pincel. La Ciudad de Me?xico como meta?fora y emblema -- Blanca Lo?pez de Mariscal: El encuentro de la cruz y la serpiente. Un acercamiento al proceso de evangelizacio?n en la Nueva Espan?a -- La ciudad y la frontera -- Anne Huffschmid: Ciudad, memoria y represio?n. Marcas y movidas del 'trauma' en la Ciudad de Me?xico -- Linda Egan: Articulaciones afori?sticas: Oscar Wilde y Carlos Monsiva?is -- Joachim Michael: Historia y destino en Carlos Monsiva?is y Walter Benjamin -- Beatriz Mariscal Hay: Identidad cultural y frontera -- Migraciones culturales y performancia de ge?nero -- Erna Pfeiffer: Migraciones parentales e infancias mexicanas desde perspectivas femeninas: Margo Glantz y Ba?rbara Jacobs -- Norma Klahn: Genealogias transterradas. Los nuevos territorios de la literatura y la nacio?n: los casos de Glantz y Jacobs en Me?xico -- Jacobo Sefami?: El ritual de las pe?rdidas: Migraciones de Gloria Gervitz -- Hacia una epistemologi?a transatla?ntica -- Claudia Parodi: Migraciones culturales y sema?ntica cultural en la Nueva Espan?a. 327 $aKlaus Zimmermann: La migracio?n transatla?ntica olvidada: los esclavos africanos en Me?xico. Procesos transculturales y translingu?i?sticos -- Walter Bruno Berg: Jorge Volpi - viajero transatla?ntico del siglo XX -- A?lvaro Ruiz Abreu: Greene y Emilio Cecchi: una visio?n mi?tica y festiva de Me?xico -- Autoras y autores -- Detra?s Tapa. 330 $aEl asunto de las migraciones, generalmente tratado en clave sociolo?gica, se va transformando en un paradigma de productividad cultural. Eso nos demuestra la necesidad de repensar la cultura desde el movimiento, pues el movimiento produce innovaciones y transformaciones. Adema?s, los contactos entre culturas y lenguas favorecen las interrelaciones y dan lugar a otras percepciones espaciotemporales. En el estadio actual de la globalizacio?n, las migraciones de idiomas, textos e ima?genes que menudean en las redes tecnolo?gicas son tan transcendentes como el tra?nsito de migrantes de carne y hueso. Las migraciones conllevan, por tanto, el abandono de concepciones dualistas vinculadas al territorio nacional o al origen y ponen en escena las relaciones del cuerpo con el espacio. La escritura proporciona no solamente el testimonio de las experiencias de migracio?n, sino que resiste tambie?n al poder hegemo?nico de la 'identidad nacional'; el espacio de la escritura pone en juego los tra?nsitos, las traducciones y las transcripciones entre lenguas, literaturas y medios, encontrando en las migraciones del imaginario la fuente de su propia creatividad. El presente tomo aborda el potencial de las migraciones culturales en el a?rea transatla?ntica que relaciona a Me?xico con Europa para contribuir, con visiones polimorfas, al ana?lisis histo?rico y sistema?tico del potencial de las culturas vistas desde el punto de vista del movimiento. 410 0$aMEDIAmericana 606 $aCulture diffusion$zMexico 606 $aPolitical Science$2HILCC 606 $aLaw, Politics & Government$2HILCC 606 $aImmigration & Emigration$2HILCC 607 $aMexico$xEmigration and immigration$xSocial aspects 607 $aMexico$xSocial conditions 615 0$aCulture diffusion 615 7$aPolitical Science 615 7$aLaw, Politics & Government 615 7$aImmigration & Emigration 700 $aBorsò$b Vittoria$0800570 702 $aViseneber$b Karolin 702 $aViseneber$b Karolin 702 $aBorsáo$b Vittoria 702 $aBorsò$b Vittoria 702 $aTemelli$b Yasmin 702 $aTemelli$b Yasmin 801 0$bPQKB 906 $aBOOK 912 $a9910155382303321 996 $aMéxico : migraciones culturales, topografías transatlánticas : acercamiento a las culturas desde el movimiento$91902954 997 $aUNINA