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100   $a20171221d2016      ||             |
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135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 13$aLe neuro-consommateur $ecomment les neurosciences e?clairent les de?cisions d'achat du consommateur /$fMichel Badoc, Anne-Sophie Bayle-Tourtoulou
210  1$aParis :$cEyrolles,$d2016.
215   $a1 online resource (vii, 460 pages)
311   $a2-212-56554-2 
606   $aNeuromarketing
606   $aMarketing$xPsychological aspects
606   $aPersuasion (Psychology)
615  0$aNeuromarketing.
615  0$aMarketing$xPsychological aspects.
615  0$aPersuasion (Psychology)
700   $aBadoc$b Michel$0251067
702   $aBayle-Tourtoulou$b Anne-Sophie
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996   $aLe neuro-consommateur$92865931
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