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101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 14$aThe dynamics of persuasion $ecommunication and attitudes in the 21st century /$fRichard M. Perloff
205   $aSixth edition.
210  1$aNew York :$cRoutledge,$d2017.
215   $a1 online resource (649 pages) $ccolor illustrations
225 1 $aRoutledge communication series
311 08$a1-138-10032-3 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Foundations -- pt. 2. The nature of attitudes -- pt. 3. Changing attitudes and behavior -- pt. 4. Persuasive communication contexts.
330   $aThe Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes:  updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.  The fundamentals of the book - emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications - continue in the sixth edition.
410  0$aRoutledge communication series.
606   $aPersuasion (Psychology)
606   $aMass media$xPsychological aspects
606   $aAttitude change
615  0$aPersuasion (Psychology)
615  0$aMass media$xPsychological aspects.
615  0$aAttitude change.
676   $a153.8/52
700   $aPerloff$b Richard M.$01210700
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910155242603321
996   $aThe dynamics of persuasion$92794440
997   $aUNINA