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100   $a20161222h20172017  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aWinning in service markets $esuccess through people, technology and strategy /$fJochen Wirtz
210  1$aNew Jersey :$cWorld Scientific,$d2017.
210  4$dİ2017
215   $a1 online resource (704 pages) $ccolor illustrations, charts
300   $aTitle from PDF file title page (viewed December 1, 2016).
320   $aIncludes bibliographical references and index.
330   $a"Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world."--Publisher's website.
606   $aService industries$xMarketing
606   $aBranding (Marketing)
606   $aCustomer relations
615  0$aService industries$xMarketing.
615  0$aBranding (Marketing)
615  0$aCustomer relations.
676   $a658
700   $aWirtz$b Jochen$0437526
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910155157303321
996   $aWinning in service markets$92747588
997   $aUNINA