LEADER 02735nam 2200601 450 001 9910155152903321 005 20230125194505.0 010 $a1-63157-117-6 035 $a(CKB)4340000000019233 035 $a(BEP)4756022 035 $a(OCoLC)966487620 035 $a(CaBNVSL)swl00406966 035 $a(MiAaPQ)EBC4756022 035 $a(CaSebORM)9781631571176 035 $a(EXLCZ)994340000000019233 100 $a20161217d2017 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aCritical thinking for marketers $elearn how to think, not what to think$hVolume I /$fDavid Dwight, Terry Grapentine, and David Soorholtz 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2017. 215 $a1 online resource (xi, 177 pages) 225 1 $aMarketing strategy collection,$x2150-9662 311 $a1-63157-116-8 320 $aIncludes bibliographical references (pages 169-173) and index. 327 $aSection I. Basic concepts -- 1. Overview -- 2. The nature of marketing arguments -- 3. The nature of logical fallacies -- Section II. Informal and formal logical fallacies -- 4. Formal logical fallacies in marketing: introduction -- 5. Informal logical fallacies in marketing: introduction -- Notes -- References -- Index. 330 3 $aProvides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments--deductive and inductive--and how to examine whether such arguments are "good" or not. To do this, the book explains 60 logical fallacies--or errors in reasoning-- that marketers should avoid. Additionally, the authors' several "Think Better" discussions that examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing. 410 0$aMarketing strategy collection.$x2150-9662 606 $aCritical thinking 606 $aMarketing 610 $acritical thinking 610 $afallacies 610 $alogic 610 $alogical fallacy 610 $amarketing 610 $amarketing research 610 $athinking clearly 615 0$aCritical thinking. 615 0$aMarketing. 676 $a153.42 700 $aDwight$b David$0888263 702 $aGrapentine$b Terry 702 $aSoorholtz$b David 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910155152903321 996 $aCritical thinking for marketers$91984259 997 $aUNINA