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101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aQualitative research in digital environments $ea research toolkit /$fAlessandro Caliandro and Alessandro Gandini
205   $a1st ed.
210  1$aNew York :$cRoutledge,$d2017.
215   $axi, 228p. $cill.  (b&w, and col)
311 08$a1-138-18869-7 
311 08$a1-138-18868-9 
327   $a1. Digital data -- 2. Social media : definition and uses -- 3. Digital methods for qualitative research -- 4. Online social formations -- 5. Digital tools -- 6. Social network analysis -- 7. Content analysis.
330   $aThis book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
606   $aQualitative research
606   $aDigital media$xResearch$xMethodology
606   $aOnline social networks$xResearch$xMethodology
615  0$aQualitative research.
615  0$aDigital media$xResearch$xMethodology.
615  0$aOnline social networks$xResearch$xMethodology.
676   $a001.4/2
676   $a001.42
700   $aCaliandro$b Alessandro$0767255
701   $aGandini$b Alessandro$f1985-$0772543
801  0$bMiAaPQ
801  2$bt
906   $aBOOK
912   $a9910155137303321
996   $aQualitative research in digital environments$92002095
997   $aUNINA