LEADER 02826oam 2200517I 450 001 9910155131903321 005 20240505170114.0 010 $a1-315-68861-1 010 $a1-317-42167-1 024 7 $a10.4324/9781315688619 035 $a(CKB)4340000000023820 035 $a(MiAaPQ)EBC4766982 035 $a(OCoLC)967737944 035 $a(EXLCZ)994340000000023820 100 $a20180706d2017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aPioneering African-American women in the advertising business $ebiographies of mad black women /$fJudy Foster Davis 205 $a1st ed. 210 1$aLondon ;$aNew York :$cRoutledge,$d2017. 215 $a1 online resource (255 pages) $cillustrations 225 1 $aRoutledge studies in the history of marketing ;$v3 311 $a1-138-91831-8 320 $aIncludes bibliographical references and index. 327 $aIntroduction: Black women and Madison Avenue -- Women and African-Americans in the advertising profession: an historical overview of the industry and people -- Barbara Gardner Proctor: unconventional advertising pioneer -- Caroline Robinson Jones: tenacious advertising trailblazer -- Joel P. Martin: transformative artist -- Carol H. Williams: marathon woman -- African-American women and structural oppression in the advertising industry -- Epilogue: extraordinary women. 330 $aThis revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industry and not only achieved managerial positions in major mainstream firms but also established successful agencies in their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals. 410 0$aRoutledge studies in the history of marketing ;$v3. 606 $aAdvertising executives$zUnited States$vBiography 606 $aAfrican American women executives$vBiography 606 $aAdvertising$zUnited States$xHistory 615 0$aAdvertising executives 615 0$aAfrican American women executives 615 0$aAdvertising$xHistory. 676 $a659.1092/520973 676 $a659.1092520973 700 $aDavis$b Judy Foster.$0916792 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910155131903321 996 $aPioneering African-American women in the advertising business$92055269 997 $aUNINA