LEADER 03821nam 2200541za 450 001 9910155039303321 005 20250224133653.0 010 $a9781315640273 (ebook) 010 $a9781138191716 (hbk.) 010 $a9780367366346 (pbk.) 010 $a9781315640273 010 $a1315640279 010 $a9781317276524 010 $a1317276523 024 7 $a10.4324/9781315640273 035 $a(CKB)4340000000019252 035 $a(MiAaPQ)EBC4756137 035 $a(OCoLC)967736621 035 $a(EXLCZ)994340000000019252 100 $a20180706d2017 uy 0 101 0 $aeng 135 $aurcn|nnn||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe semiotics of movement in space $ea user's perspective /$fRobert James McMurtrie 205 $a1st ed. 210 $aLondon $cRoutledge$d2017 215 $a1 online resource (xvi, 268 p.) $cill 225 1 $aRoutledge studies in multimodality ;$v16 300 $aBased on the author's dissertation (doctoral)--University of New South Wales, 2013. 311 1 $a9781138191716 311 1 $a113819171X 320 $aIncludes bibliographical references and index. 327 $a1. Paving the way : theories, terms and texts -- 2. Modelling movement in space as a semogenic system : the discourse-semantic and expression strata -- 3. Modelling movement in space as a semogenic system : the hodogrammatical stratum -- 4. Framing and reframing exhibition space : viewing stations, isoglosses and focal orientation -- 5. Points of departure and connection : theme, spatiotaxis and intersemiotic connection -- 6. Transforming space into place : rhythm and occupation value -- 7. Interacting in exhibition space : (dis)aligning with the semiotic designer -- 8. Negotiating the authorial voice : spatial engagement and graduation -- 9. Representing and experiencing perceptual structures : assigning participatory rules -- 10. Exploratory exhibition spaces : a child's perspective -- 11. Movement in restaurants and cafes : sites of performance and display -- 12. Retracing our steps and moving forward. 330 $aThe Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that people?s movement options have the potential to transform the meaning of a particular space. He illustrates people?s interaction with microcamera footage of people?s movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse people?s actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a café, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies.? 410 0$aRoutledge studies in multimodality ;$v16. 606 $aMovement, Psychology of$xSemiotics 615 0$aMovement, Psychology of$xSemiotics. 676 $a720.14 700 $aMcMurtrie$b Robert J.$f1960-$0896285 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910155039303321 996 $aThe semiotics of movement in space$92002091 997 $aUNINA