LEADER 02674nam 2200517 450 001 9910154869503321 005 20170105015235.0 010 $a1-317-44863-4 010 $a1-317-44862-6 035 $a(CKB)4340000000019316 035 $a(MiAaPQ)EBC4756205 035 $a(CaSebORM)9781317448624 035 $a(EXLCZ)994340000000019316 100 $a20161216h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aElectronic media $ethen, now and later /$fNorman J. Medoff, Ph.D. and Barbara K. Kaye, Ph.D 205 $aThird edition. 210 1$aNew York, New York ;$aLondon, [England] :$cRoutledge,$d2017. 210 4$dİ2017 215 $a1 online resource (340 pages) $cillustrations (some color) 300 $a"A Focal Press Book." 311 $a1-138-90320-5 320 $aIncludes bibliographical references at the end of each chapters and index. 330 $aElectronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank) 606 $aBroadcasting$xHistory 606 $aMass media$xHistory 606 $aDigital media$xHistory 606 $aTelecommunication$xHistory 615 0$aBroadcasting$xHistory. 615 0$aMass media$xHistory. 615 0$aDigital media$xHistory. 615 0$aTelecommunication$xHistory. 676 $a384 700 $aMedoff$b Norman J.$01188893 702 $aKaye$b Barbara K. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910154869503321 996 $aElectronic media$93362216 997 $aUNINA