LEADER 04103nam 2200613 450 001 9910154685903321 005 20230810001452.0 010 $a0-19-027271-6 010 $a0-19-027272-4 010 $a0-19-027270-8 035 $a(CKB)3710000000971799 035 $a(StDuBDS)EDZ0001579311 035 $a(MiAaPQ)EBC4770646 035 $a(EXLCZ)993710000000971799 100 $a20170104h20172017 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aDemocracy for hire $ea history of American political consulting /$fDennis W. Johnson 210 1$aNew York, NY :$cOxford University Press,$d2016. 215 $a1 online resource 300 $aIncludes index. 311 $a0-19-027269-4 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: -- List of Tables -- Preface and Acknowledgments -- Introduction -- PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s -- Ch. 1 In the Beginning, Whitaker & Baxter -- Ch. 2 Measuring Public Opinion, Private and Public Pollsters -- Ch. 3 Radio, Television and Campaigning, 1920s-1960 -- Ch. 4 The Pioneers -- Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad -- PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s -- Ch. 6 Money, Campaigns and the Next Generation of Consultants -- Ch. 7 Evolution of Polling -- Ch. 8 The Media Revolution -- Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks -- Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980 -- Ch. 11 Consulting, Ballot Issues and Local Government -- Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988 -- PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 - PRESENT -- Ch. 13 New Generation of Consultants -- Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996 -- Ch. 15 Technological Advances -- Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate -- Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004 -- Ch. 18 Consulting Internationally -- Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012 -- Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign -- Ch. 21 Political Consulting Today -- Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016 -- Appendix B: American Association of Political Consultants Hall of Fame Inductees -- Notes -- Index. 330 8 $aThis work provides a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy. 606 $aPolitical consultants$zUnited States$xHistory$y20th century 606 $aPolitical consultants$zUnited States$xHistory$y21st century 606 $aPublic relations and politics$zUnited States$xHistory$y20th century 606 $aPublic relations and politics$zUnited States$xHistory$y21sth century 606 $aPolitical campaigns$zUnited States$xHistory$y20th century 606 $aPolitical campaigns$zUnited States$xHistory$y21st century 606 $aPolitical culture$zUnited States$xHistory$y20th century 606 $aPolitical culture$zUnited States$xHistory$y21st century 615 0$aPolitical consultants$xHistory 615 0$aPolitical consultants$xHistory 615 0$aPublic relations and politics$xHistory 615 0$aPublic relations and politics$xHistory 615 0$aPolitical campaigns$xHistory 615 0$aPolitical campaigns$xHistory 615 0$aPolitical culture$xHistory 615 0$aPolitical culture$xHistory 676 $a324.0973 686 $aPOL007000$aPOL008000$aPOL043000$2bisacsh 700 $aJohnson$b Dennis W.$0568627 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910154685903321 996 $aDemocracy for hire$92894874 997 $aUNINA