LEADER 04961nam 22007095 450 001 9910741188003321 005 20251009101056.0 010 $a981-9941-29-6 024 7 $a10.1007/978-981-99-4129-2 035 $a(MiAaPQ)EBC30683656 035 $a(Au-PeEL)EBL30683656 035 $a(DE-He213)978-981-99-4129-2 035 $a(PPN)272267317 035 $a(CKB)27962376600041 035 $a(EXLCZ)9927962376600041 100 $a20230809d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aValue Realization in the Phygital Reality Market $eConsumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /$fby Lin Huang, Biao Gao, Mengjia Gao 205 $a1st ed. 2023. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2023. 215 $a1 online resource (221 pages) 225 1 $aKobe University Monograph Series in Social Science Research,$x2524-5058 311 08$aPrint version: Huang, Lin Value Realization in the Phygital Reality Market Singapore : Springer Singapore Pte. Limited,c2023 9789819941285 320 $aIncludes bibliographical references and index. 327 $aIntroduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of Omni Retail Services (Segment Analysis) -- Comparison of Online Retailing between China and Japan -- Conclusion Chapter. 330 $aThis book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term ?phygital reality market? is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality.The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation ? in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation. 410 0$aKobe University Monograph Series in Social Science Research,$x2524-5058 606 $aConsumer behavior 606 $aTelemarketing 606 $aInternet marketing 606 $aTechnological innovations 606 $aDigital media 606 $aConsumer Behavior 606 $aDigital Marketing 606 $aInnovation and Technology Management 606 $aTechnology Commercialization 606 $aDigital and New Media 615 0$aConsumer behavior. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aTechnological innovations. 615 0$aDigital media. 615 14$aConsumer Behavior. 615 24$aDigital Marketing. 615 24$aInnovation and Technology Management. 615 24$aTechnology Commercialization. 615 24$aDigital and New Media. 676 $a658.802 700 $aHuang$b Lin$f1942-$01853793 702 $aGao$b Biao 702 $aGao$b Mengjia 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910741188003321 996 $aValue Realization in the Phygital Reality Market$94450471 997 $aUNINA LEADER 02505nam 22004693 450 001 9910154685603321 005 20230421030736.0 010 $a1-101-66647-1 035 $a(CKB)3710000000971802 035 $a(MiAaPQ)EBC6042373 035 $a(Au-PeEL)EBL6042373 035 $a(OCoLC)966391959 035 $a(BIP)58881972 035 $a(BIP)47484821 035 $a(EXLCZ)993710000000971802 100 $a20210901d1997 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Dreaming Tree 210 1$a :$cDAW,$d1997. 210 4$dİ1997. 215 $a1 online resource (409 pages) 311 08$a0-88677-782-8 327 $aBk. 1. The dreamstone -- bk. 2. The tree of swords and jewels. 330 $aThe classic fantasy duology, combining The Dreamstone and The Tree of Swords and Jewels in an omnibus for the first time It was that transitional time of the world, when man first brought the clang of iron and the reek of smoke to the lands which before had echoed only with fairy voices. In that dawn of man and death of magic there yet remained one last untouched place--the small forest of Ealdwood--which kept the magic intact, and protected the old ways. And there was one who dwelt there, Arafel the Sidhe, who had more pride and love of the world as it used to be than any of her kind. But fear of the world of Faery ran deep in the hearts of men, and when Ciaran Cuilean, Lord of Caer Wiell, a man with Elvish blood in his veins, found himself the object of increasing distrust and suspicion from his men, his king, and even his own family, he knew he must once again put his humanity aside and return to Ealdwood. For shadows of a newly awakened evil swarmed across both lands, and unless Ciaran reclaimed his haunted weapons from the Tree of Swords and joined Arafel, he would see this evil overtake not only the warm hearthstones of the mortal keeps, but the silvery heart of Ealdwood itself.... 606 $aFantasy fiction, American 615 0$aFantasy fiction, American. 676 $a813.5/4 700 $aCherryh$b C. J$01233138 701 $aCherryh$b C. J$01233138 701 $aCherryh$b C. J$01233138 712 02$aCopyright Paperback Collection (Library of Congress) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910154685603321 996 $aThe Dreaming Tree$92863385 997 $aUNINA