LEADER 02467nam 2200601 450 001 9910154650303321 005 20230617003807.0 010 $a1-5129-3952-8 010 $a1-280-60115-9 010 $a9786610601158 010 $a1-4058-7114-8 035 $a(CKB)1000000000410125 035 $a(SSID)ssj0000302586 035 $a(PQKBManifestationID)12115211 035 $a(PQKBTitleCode)TC0000302586 035 $a(PQKBWorkID)10274093 035 $a(PQKB)10481137 035 $a(MiAaPQ)EBC4849498 035 $a(MiAaPQ)EBC5185916 035 $a(MiAaPQ)EBC5187571 035 $a(MiAaPQ)EBC5138035 035 $a(Au-PeEL)EBL5138035 035 $a(CaONFJC)MIL60115 035 $a(OCoLC)1017000913 035 $a(EXLCZ)991000000000410125 100 $a20190819d2004 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing for tourism /$fJ. Christopher Holloway 205 $aFourth edition. 210 1$aHarlow, England :$cFT Prentice Hall,$d[2004] 210 4$dİ2004 215 $a1 online resource (xviii, 510 pa?ginas) 300 $aContiene i?ndice. 311 $a0-273-68229-6 320 $aIncludes bibliographical references (pages 494-497) and index. 330 $aThe fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector.   A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.  . 606 $aTourism 606 $aTourism$xMarketing 615 0$aTourism. 615 0$aTourism$xMarketing. 676 $a338.4791 700 $aHolloway$b J. Christopher$0246116 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910154650303321 996 $aMarketing for tourism$9626360 997 $aUNINA