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010   $a9786611347093
010   $a1-4058-9881-X
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100   $a20190819d2007      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe marketing of sport /$fedited by John Beech and Simon Chadwick
205   $a1st ed.
210  1$aHarlow, England :$cFT Prentice Hall,$d[2007]
210  4$d©2007
215   $a1 online resource (556 pages) $cillustrations
300   $aIncludes index.
311   $a0-273-68826-X 
320   $aIncludes bibliographical references and index.
327   $aIntro -- Brief content -- Contents -- Figures -- Tables -- About the authors.
330   $aThe Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.   &nbsp.
606   $aSports$xMarketing
615  0$aSports$xMarketing.
676   $a338.47796
702   $aBeech$b John G.$f1947-
702   $aChadwick$b Simon$f1964-
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910154648503321
996   $aThe marketing of sport$92871501
997   $aUNINA