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024 7 $a10.4324/9781315251318 
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035   $a(OCoLC)973026808
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101 0 $aeng
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181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aJudging a book by its cover $efans, publishers, designers, and the marketing of fiction /$fedited by Nicole Matthews and Nickianne Moody
210  1$aLondon :$cRoutledge,$d2016.
215   $a1 online resource (214 pages) $cillustrations
300   $aFirst published 2007 by Ashgate Publishing.
311 08$a0-7546-5731-0 
311 08$a1-351-92468-0 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Approaches to the book cover -- pt. 2. What makes a book popular? -- pt. 3. 'The record of the filme of the book' : cultural industries and intertextuality -- pt. 4. Translating covers : moving audiences and the marketing of books.
330   $aHow do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
606   $aBook covers
606   $aBooks$xMarketing
606   $aPaperbacks$xMarketing
606   $aLiterature publishing
606   $aPopular literature$xPublishing
615  0$aBook covers.
615  0$aBooks$xMarketing.
615  0$aPaperbacks$xMarketing.
615  0$aLiterature publishing.
615  0$aPopular literature$xPublishing.
676   $a002.068/8
701   $aMatthews$b Nicole$0993229
701   $aMoody$b Nickianne$0993230
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910154620703321
996   $aJudging a book by its cover$92274297
997   $aUNINA