LEADER 04660nam 2200493 450 001 9910154616403321 005 20230811165611.0 010 $a1-315-23155-7 035 $a(CKB)3710000000965377 035 $a(MiAaPQ)EBC4758783 035 $a(NjHacI)993710000000965377 035 $a(MiAaPQ)EBC30722876 035 $a(Au-PeEL)EBL30722876 035 $a(EXLCZ)993710000000965377 100 $a20230202d2017 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHow the Brain Processes Multimodal Technical Instructions /$fby Dirk Remley 205 $a2nd ed. 210 1$aLondon, United Kingdom :$cTaylor & Francis,$d2017. 215 $a1 online resource (ix, 203 pages) $cillustrations 225 1 $aBaywood's Technical Communications Series 311 $a0-89503-893-5 311 $a1-351-86541-2 327 $aCover; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgment; Chapter 1 A Gap to Bridge; Cognitive Neuroscience and Rhetoric; Rhetoric and Science; A Multimodal Cognitive Experience Involving an Emergency; The Fire Engine; The Retailer; Multisensory Rhetoric and Neuroscience; Neural Research Methods; Electrophysiology; The 2-Photon Microscope; Hemo-Neural Hypothesis; Multimodality of Neurons; Mirror Neurons; Neural Plasticity; Overview of Book; Chapter 2 Multimodality and Neurobiology; Multimodal Integration and Cognition; Neurorhetoric of Particular Senses. Visual-Dominance Effect Visual-Auditory Links; The Rhetoric of Hands-on-Learning; Visual-Spatial Links; Motion Perception; Touch-Vision; Previous Experience; Conclusion; Chapter 3 The Neurocognitive Model of Multimodal Rhetoric; Terminology; Intermodal Sensory Redundancy; Visual Dominance; Temporal Synchronicity; Prior Experience; Attention-Modal Filtering; Medium; Studying Multimodal Rhetoric Through the Socioneurobiological Lens; Theoretical Limitations; A Basic Example of Analysis; Conclusion; Chapter 4 Framing Cognition with Media; Introduction; Scholarship in Assessing Multimodal Projects. Analysis of Affordances and Constraints The Rhetoric of Multimodality; Assessment of the Multimodal; Technology and the Message; Writing Technologies and New Media; Cognition and PowerPoint Slide Show; Video Rhetoric; Multimodal Instructional Theory: Narration/Images; Multimodality and the Web; Conclusion; Chapter 5 Historical Case Study: TWI Training Practices; Methods; TWI Background; Labor Market; Government-Sponsored Training During WWII; TWI Job Instruction; Manuals; The Accident; Description of Event; Report of Investigation into Accident; Modes Emphasized in the Training Program. Training Practices: Preaccident Changes in Training; Conclusion; Chapter 6 New Media Applications: Slide Shows and Simulators; Slide Shows; Simulators; Second Life; Object-Specific Simulators: Pilot and Air Traffic Controller Training; Conclusion; Chapter 7 Instructional Machinima; Machinima Instructional Video 1: Second Life Orientation; Soccer Video Product; Neurorhetoric; Case Study of Skill Segment; Discussion; Conclusion; Chapter 8 Comparative Neurorhetorical Analyses; Creating a Website Using Adobe Photoshop; Print-Linguistic Text: Alphanumeric Text-Image Design (HTML/PDF); Video. Print-Linguistic Text: PowerPoint and Interactive Narration Limitations of Medium; Conclusion; Chapter 9 Research Implications; Education; Multimodal Instructional Materials; Web-Design/Web-Based Instruction; Service Learning/Internships; Workplace Training; Reward Neurons; Online Tutorials; Simulators; Technological Limitations of Research Tools and Options; Pharmacology; Chapter 10 Conclusion; Directions for Future Growth; Appendix A: Challenges in Historical Research of Multimodal Rhetoric and Cognition; Appendix B: Interview Questions. 330 $aDrawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. 410 0$aBaywood's Technical Communications Series 606 $aReasoning 606 $aCommunication of technical information 606 $aMultimodal user interfaces (Computer systems) 615 0$aReasoning. 615 0$aCommunication of technical information. 615 0$aMultimodal user interfaces (Computer systems) 676 $a401.9 700 $aRemley$b Dirk$01164400 801 0$bNjHacI 801 1$bNjHacl 906 $aBOOK 912 $a9910154616403321 996 $aHow the Brain Processes Multimodal Technical Instructions$93006771 997 $aUNINA