LEADER 04190oam 2200685I 450 001 9910154600703321 005 20230808200747.0 010 $a1-351-89254-1 010 $a1-315-24060-2 024 7 $a10.4324/9781315240602 035 $a(CKB)3710000000965990 035 $a(MiAaPQ)EBC4758894 035 $a(OCoLC)965444357 035 $a(BIP)63379993 035 $a(BIP)13097580 035 $a(EXLCZ)993710000000965990 100 $a20180706e20162006 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 14$aThe commodification of textual engagements in the English Renaissance /$fMichael Saenger 210 1$aLondon :$cRoutledge,$d2016. 215 $a1 online resource (182 pages) $cillustrations 300 $aFirst published 2006 by Ashgate Publishing. 311 08$a0-7546-5413-3 311 08$a1-351-89255-X 320 $aIncludes bibliographical references and index. 327 $a1. Enlarging the borders of criticism -- 2. The antechambers of the English book : a survey of front matter -- 3. Through a threshold, metaphorically : personified engagements -- 4. The role of the author. 330 $aAn investigation into the ways in which early modern books were advertised, this study argues that those means of advertisement both record and help to shape social interactions between people and books. These interactions are not only fascinating in themselves, but also demonstrably linked to larger social phenomena, such as human commodification, the development of English nationalism, the increasingly unruly proliferation of literacy, and changing conceptions of literature. Within the context of recent developments of new textualism and new economic criticism, Saenger's approach makes use of formalist strategies of genre recognition as well as new historicist connections between social history and art. In this study Saenger illustrates his general account of the formal properties of front matter-titles and subtitles, prefatory epistles, and commendatory verses-with engaging readings of specific examples, including Feltham's Resolves, A Myrrovre for Magistrates, and Sidney's Arcadia. He explores the several ways in which paratextual authors sought to involve the reader in various active roles vis A?  vis the main text, whether those books were prose fiction or translated continental sermons. Some particular attention is devoted to printed drama, both because dramatic texts present printers with a unique set of challenges and because those texts have often been misread in recent criticism. This book offers a much-needed analysis of profound transformations-not only to the book trade as an industry, but also to the very concepts of reading and authorship-in an age which saw the relatively brief coincidence of ancient marketing strategies and systems and the burgeoning market of the mechanically reproduced text. 606 $aBook industries and trade$zEngland$xHistory$y16th century 606 $aBook industries and trade$zEngland$xHistory$y17th century 606 $aBooks and reading$zEngland$xHistory$y16th century 606 $aBooks and reading$zEngland$xHistory$y17th century 606 $aEarly printed books$zEngland$y16th century 606 $aEarly printed books$zEngland$y17th century 606 $aAdvertising$xBooks$zEngland$xHistory 606 $aPrefaces 606 $aTitle pages 606 $aAuthorship$xHistory 615 0$aBook industries and trade$xHistory 615 0$aBook industries and trade$xHistory 615 0$aBooks and reading$xHistory 615 0$aBooks and reading$xHistory 615 0$aEarly printed books 615 0$aEarly printed books 615 0$aAdvertising$xBooks$xHistory. 615 0$aPrefaces. 615 0$aTitle pages. 615 0$aAuthorship$xHistory. 676 $a820.9003 700 $aSaenger$b Michael.$0939993 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910154600703321 996 $aThe commodification of textual engagements in the English Renaissance$92119448 997 $aUNINA