LEADER 02368nam 2200457 450 001 9910154300003321 005 20191211142410.0 010 $a0-19-060688-6 035 $a(CKB)3710000000881890 035 $a(StDuBDS)EDZ0001530927 035 $a(EXLCZ)993710000000881890 100 $a20160728d2016 fy| 0 101 0 $aeng 135 $aur||||||||||| 181 $2rdacontent 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aHiding politics in plain sight $ecause marketing, corporate influence, and breast cancer policymaking /$fPatricia Strach$b[electronic resource] 210 1$aNew York, NY :$cOxford University Press,$d2016. 215 $a1 online resource $cillustrations (black and white) 300 $aPreviously issued in print: 2016. 311 $a0-19-060684-3 320 $aIncludes bibliographical references and index. 330 8 $aFaced with a stigmatized disease shrouded in silence, in the 1980s and 1990s breast cancer activists with business backgrounds partnered with corporations to sponsor runs and cause-marketing products, a portion of the proceeds of which benefit breast cancer. Branding breast cancer as 'pink' - hopeful, positive, uncontroversial - on the products Americans see every day, they generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know the pink ribbon is the symbol of breast cancer than know the name of the US vice president. But it is not clear at what cost. 'Hiding Politics' examines the costs of employing market mechanisms - especially cause marketing - as a strategy for change. 606 $aSocial marketing$zUnited States 606 $aSocial responsibility of business$zUnited States 606 $aBreast$xCancer$xPolitical aspects$zUnited States 606 $aBreast$xCancer$xSocial aspects$zUnited States 615 0$aSocial marketing 615 0$aSocial responsibility of business 615 0$aBreast$xCancer$xPolitical aspects 615 0$aBreast$xCancer$xSocial aspects 676 $a658.8 700 $aStrach$b Patricia$01257929 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910154300003321 996 $aHiding politics in plain sight$92914996 997 $aUNINA