LEADER 04668oam 2200577 450 001 9910153253003321 005 20210426193354.0 035 $a(CKB)2670000000609645 035 $a(SSID)ssj0001496277 035 $a(PQKBManifestationID)12504316 035 $a(PQKBTitleCode)TC0001496277 035 $a(PQKBWorkID)11461843 035 $a(PQKB)10871960 035 $a(MiAaPQ)EBC5833288 035 $a(MiAaPQ)EBC5173831 035 $a(MiAaPQ)EBC5176054 035 $a(MiAaPQ)EBC5139125 035 $a(MiAaPQ)EBC6399494 035 $a(Au-PeEL)EBL5139125 035 $a(OCoLC)909425785 035 $a(CaSebORM)9781292016856 035 $a(EXLCZ)992670000000609645 100 $a20210426d2015 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aKey MBA models $ethe 60+ models every manager and business student needs to know /$fJulian Birkinshaw, Ken Mark 205 $a1st edition 210 1$aHarlow, England ;$aNew York, New York :$cPearson,$d[2015] 215 $a1 online resource (297 pages) $cillustrations 300 $aIncludes index. 311 $a1-292-01685-X 311 $a1-292-01687-6 320 $aIncludes bibliographical references and index. 327 $aCover -- Contents -- About the authors -- Acknowledgements -- Introduction -- Part 1: Organisational behaviour -- Chapter 1: Change management: Kotter's eight-step model -- Chapter 2: Cognitive biases in decision making -- Chapter 3: Emotional intelligence -- Chapter 4: Managing work groups: Belbin team roles -- Chapter 5: Matrix management -- Chapter 6: Mintzberg's managerial roles -- Chapter 7: Motivation: Theory X and Theory Y -- Chapter 8: Negotiating techniques: BATNA -- Chapter 9: Schein's model of organisational culture -- Chapter 10: 360-degree assessment -- Part 2: Marketing -- Chapter 11: Customer lifetime value -- Chapter 12: Ethnographic market research -- Chapter 13: Market orientation -- Chapter 14: Multichannel marketing -- Chapter 15: Net promoter score -- Chapter 16: The 4Ps of marketing -- Chapter 17: Pricing strategies: dynamic pricing -- Chapter 18: Product life cycle -- Chapter 19: Segmentation and personalised marketing -- Part 3: Strategy and organisation -- Chapter 20: The ambidextrous organisation -- Chapter 21: The BCG growth-share matrix -- Chapter 22: Blue ocean strategy -- Chapter 23: Core competence and the resource-based view -- Chapter 24: Corporate social responsibility: the triple bottom line -- Chapter 25: Corporate strategy: parenting advantage -- Chapter 26: Five forces analysis -- Chapter 27: Game theory: the prisoner's dilemma -- Chapter 28: Generic strategies -- Chapter 29: The McKinsey 7S framework -- Part 4: Innovation and entrepreneurship -- Chapter 30: Brainstorming -- Chapter 31: Design thinking -- Chapter 32: Disruptive innovation -- Chapter 33: Greiner's growth model -- Chapter 34: Open innovation -- Chapter 35: The seven domains assessment model for entrepreneurs -- Chapter 36: Stage/gate model for new product development -- Chapter 37: Scenario planning -- Part 5: Accounting. 327 $aChapter 38: The accural method in accounting -- Chapter 39: Activity-based costing -- Chapter 40: The balanced scorecard -- Chapter 41: The DuPont identity -- Chapter 42: Economic value added -- Chapter 43: Ratio analysis -- Part 6: Finance -- Chapter 44: Black-Scholes options pricing model -- Chapter 45: Bond valuation -- Chapter 46: Capital asset pricing model -- Chapter 47: Capital budgeting -- Chapter 48: Modern portfolio theory -- Chapter 49: Modigliani-Miller theorem -- Chapter 50: Time value of money -- Chapter 51: Valuing the firm -- Chapter 52: Weighted average cost of capital -- Part 7: Operations -- Chapter 53: Agile development -- Chapter 54: The bullwhip effect -- Chapter 55: Decision trees -- Chapter 56: Just-in-time production -- Chapter 57: Sensitivity analysis -- Chapter 58: The service-profit chain -- Chapter 59: Six Sigma -- Chapter 60: Theory of constraints -- Chapter 61: Total quality management -- Index. 330 $aUnderstand the key management models that make up your business school syllabus Effectively apply academic management models to your professional life Quickly identify the most relevant tools for you and find out how best to utilise them 606 $aManagement 615 0$aManagement. 676 $a658 700 $aBirkinshaw$b Julian M.$0147675 702 $aMark$b Ken 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bUtOrBLW 906 $aBOOK 912 $a9910153253003321 996 $aKey MBA models$92882948 997 $aUNINA