LEADER 04365oam 2200709I 450 001 9910153190003321 005 20240501164238.0 010 $a9781315298511 010 $a1-315-29847-3 010 $a1-315-29851-1 010 $a1-315-29850-3 024 7 $a10.4324/9781315298511 035 $a(CKB)3710000000960763 035 $a(MiAaPQ)EBC4748571 035 $a(OCoLC)967738278 035 $a(EXLCZ)993710000000960763 100 $a20180706d2017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aFocus groups $eapplying communication theory through design, facilitation, and analysis /$fChristine S. Davis 205 $a1st ed. 210 1$aNew York :$cRoutledge,$d2017. 215 $a1 online resource (131 pages) $cillustrations 311 0$a1-138-23800-7 311 0$a1-138-23799-X 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $a1. Focus group history and practice -- 2. Group dynamics and communication theories -- 3. Focus group study design -- 4. Facilitation guide -- 5. Facilitation tips and techniques -- 6. Group facilitation practice and feedback -- 7. Coding and analysis with discourse analysis -- 8. Taking it to the next level. 330 $aDespite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline?s rich scholarship in group communication and discourse analysis. This book will teach readers how to a. understand the nature of focus group research procedures from a communication point of view; b. understand how to translate RQs into a focus group protocol; c. use knowledge of communication theory and group process to understand how to facilitate different kinds of focus groups, prevent and overcome challenges in focus group facilitation; and elicit different outcomes and techniques when facilitating a focus group;. use knowledge of communication theory and group process to recognize the merits of different approaches to focus group facilitation; e. use knowledge of communication theory and group process to recognize good- and poor-quality focus groups; f. understand how to transcribe/code/analyze focus group data from a communication (discursive) perspective; and g. understand how to write focus group findings. 606 $aCommunication$xResearch$xMethodology 606 $aFocus groups 606 $aCommunication$9fre$2ECLAS 606 $aFinances$9fre$2ECLAS 606 $aAffaires$9fre$2ECLAS 606 $aIndustrie des communications$9fre$2ECLAS 606 $aMéthodes de recherche$9fre$2ECLAS 606 $acommunications policy$9eng$2EUROVOC 606 $afinancing$9eng$2EUROVOC 606 $acommunications industry$9eng$2EUROVOC 606 $aresearch$9eng$2EUROVOC 615 0$aCommunication$xResearch$xMethodology. 615 0$aFocus groups. 615 7$aCommunication 615 7$aFinances 615 7$aAffaires 615 7$aIndustrie des communications 615 7$aMéthodes de recherche 615 7$acommunications policy. 615 7$afinancing. 615 7$acommunications industry. 615 7$aresearch. 676 $a302.20721 700 $aDavis$b Christine S.$092187 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910153190003321 996 $aFocus groups$92058532 997 $aUNINA