LEADER 02989nam 2200565 450 001 9910153125303321 005 20210209215006.0 010 $a1-292-03511-0 035 $a(CKB)2550000001126371 035 $a(SSID)ssj0001257135 035 $a(PQKBManifestationID)12460117 035 $a(PQKBTitleCode)TC0001257135 035 $a(PQKBWorkID)11272878 035 $a(PQKB)10272322 035 $a(MiAaPQ)EBC5174093 035 $a(MiAaPQ)EBC5175365 035 $a(MiAaPQ)EBC5831794 035 $a(MiAaPQ)EBC5137933 035 $a(Au-PeEL)EBL5137933 035 $a(OCoLC)1015885677 035 $a(PPN)204587077 035 $a(EXLCZ)992550000001126371 100 $a20190815d2014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMultivariate data analysis /$fJoseph F. Hair Jr. [and three others] 205 $aSeventh edition, Pearson new international edition. 210 1$aHarlow, Essex, England :$cPearson,$d[2014] 210 4$dİ2014 215 $a1 online resource (734 pages) $cillustrations 300 $a"Pearsonal New International Edition." 311 $a1-292-02190-X 311 $a1-299-95783-8 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aCover -- Table of Contents -- 1. Overview of Multivariate Methods -- 2. Examining Your Data -- 3. Exploratory Factor Analysis -- 4. Multiple Regression Analysis -- 5. Multiple Discriminant Analysis -- 6. Logistic Regression: Regression with a Binary Dependent Variable -- 7. Conjoint Analysis -- 8. Cluster Analysis -- 9. Multidimensional Scaling -- 10. Analyzing Nominal Data with Correspondence Analysis -- 11. Structural Equations Modeling Overview -- 12. Confirmatory Factor Analysis -- 13. Testing Structural Equations Models -- 14. Manova and Glm -- Index. 330 $aFor graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. 606 $aMultivariate analysis 615 0$aMultivariate analysis. 676 $a519.5350285 700 $aHair$b Joseph F.$0287238 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910153125303321 996 $aMultivariate data analysis$91396452 997 $aUNINA