LEADER 03680nam 22005295 450 001 9910153101003321 005 20200629173052.0 010 $a1-137-58974-4 024 7 $a10.1057/978-1-137-58974-3 035 $a(CKB)3710000000960259 035 $a(DE-He213)978-1-137-58974-3 035 $a(MiAaPQ)EBC4746985 035 $a(EXLCZ)993710000000960259 100 $a20161122d2016 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aIn Search of the Two-Handed Economist$b[electronic resource] $eIdeology, Methodology and Marketing in Economics /$fby Craig Freedman 205 $a1st ed. 2016. 210 1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2016. 215 $a1 online resource (XX, 418 p. 1 illus.) 225 1 $aPalgrave Studies in the History of Economic Thought,$x2662-6578 311 $a1-137-58973-6 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aPrologue: Marketing Truth -- 1. Elephant Stalkers: Fixed Perspectives and Required Results -- 2. A Tale of Two Cities: A Priori Assumptions and A Priori Conclusions -- 3. The Heart is a Lonely Hunter: Chicago's Climb to Glory -- 4. Love among the Ruins: Understanding The Romantic Economist: Imagination in Economics -- 5. The Chicago School of Anti-Monopolistic Competition: Stigler's Scorched Earth Campaign againt Chamberlin -- 6. De Gustibus Non Est Diputandum: George Stigler through Gary Becker's Eyes -- 7. Marching to a Different Drummer: Sam Peltzman Discusses George Stigler. 330 $aFor the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties. 410 0$aPalgrave Studies in the History of Economic Thought,$x2662-6578 606 $aEconomic history 606 $aEconomic policy 606 $aMarketing 606 $aHistory of Economic Thought/Methodology$3https://scigraph.springernature.com/ontologies/product-market-codes/W28000 606 $aEconomic Policy$3https://scigraph.springernature.com/ontologies/product-market-codes/W34010 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 615 0$aEconomic history. 615 0$aEconomic policy. 615 0$aMarketing. 615 14$aHistory of Economic Thought/Methodology. 615 24$aEconomic Policy. 615 24$aMarketing. 676 $a330.1509 700 $aFreedman$b Craig$4aut$4http://id.loc.gov/vocabulary/relators/aut$0260343 906 $aBOOK 912 $a9910153101003321 996 $aIn Search of the Two-Handed Economist$92214301 997 $aUNINA