LEADER 03553nam 2200541 450 001 9910153091803321 005 20230803220419.0 010 $a1-292-05522-7 035 $a(CKB)2550000001160150 035 $a(MiAaPQ)EBC5186080 035 $a(MiAaPQ)EBC5187015 035 $a(MiAaPQ)EBC5832093 035 $a(MiAaPQ)EBC5138731 035 $a(MiAaPQ)EBC6401021 035 $a(Au-PeEL)EBL5138731 035 $a(CaONFJC)MIL543355 035 $a(OCoLC)1016998923 035 $a(EXLCZ)992550000001160150 100 $a20190815d2014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 14$aThe beverage manager's guide to wines, beers, and spirits /$fAlbert W.A. Schmid, John Peter Laloganes 205 $aThird edition, Pearson new international editon. 210 1$aHarlow, England :$cPearson,$d[2014] 210 4$dİ2014 215 $a1 online resource (369 pages) $cillustrations, tables 225 1 $aPearson custom library 311 $a1-292-02701-0 311 $a1-306-12104-3 320 $aIncludes bibliographical references and index. 327 $aCover -- Table of Contents -- 1. The Evolution of Alcoholic Beverages -- 2. Alcohol Safety and Professional Beverage Service -- 3. Viticulture: Outside in the Vineyard -- 4. Enology: Inside the Winery -- 5. Wine Regulations and Labeling Methods -- 6. The Wine Styling Approach -- 7. Other Wines: Sparkling, Fortified, and Dessert Wines -- 8. The Brewery: Beer Production and Other Fermented Beverages -- 9. Ales and Lagers of the World -- 10. The Distillery: Spirits and Liqueurs of the World -- 11. Mixology: The Art and Science of the Cocktail -- 12. Constructing the Beverage Concept -- 13. Managing for Profit -- 14. Marketing the Beverage Establishment -- 15. Appendix: Drink and Food Pairing -- 16. Appendix: Lexicon of Beverage Terms -- 17. Welcome to the World of Wine -- 18. Welcome to the World of Beer -- 19. Welcome to the World of Spirits -- Index. 330 $aFor courses in Beverage Management, Wines, Beers and Spirits, Dining Room Services and Beverage Purchasing and Cost Control.   The Beverage Manager's Guide to Wines, Beers and Spirits, Third Edition, navigates the reader through an intriguing journey on the vast world of alcoholic beverages. The text serves as an authoritative guide intended to inspire those individuals pursuing or enhancing a career in the food and beverage industry; the book will be equally fascinating for the beverage enthusiast. Written in a lively and engaging literary style, that is both comprehensive and yet concise; exploring the essential management and service aspects of drink. Designed to be intellectually appealing, with stimulating photography while providing the necessary knowledge on building and sustaining a profitable beverage program. This read provides marvelous insights into the beverage industry by discovering the sometimes perplexing, yet enduring influence of wines, beers and spirits that have been inseparable from the evolution of civilization.  . 410 0$aPearson custom library. 606 $aAlcoholic beverages 615 0$aAlcoholic beverages. 676 $a641.8/74 700 $aSchmid$b Albert W. A.$01269790 702 $aLaloganes$b John P. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910153091803321 996 $aThe beverage manager's guide to wines, beers, and spirits$93412656 997 $aUNINA