LEADER 02477oam  2200517zu 450 
001 9910153068303321
005 20230803022422.0
010   $a1-292-05530-8
035   $a(CKB)2550000001160135
035   $a(SSID)ssj0001257170
035   $a(PQKBManifestationID)12531309
035   $a(PQKBTitleCode)TC0001257170
035   $a(PQKBWorkID)11275107
035   $a(PQKB)10220132
035   $a(MiAaPQ)EBC5138750
035   $a(Au-PeEL)EBL5138750
035   $a(CaONFJC)MIL543340
035   $a(OCoLC)1024268751
035   $a(Exl-AI)5138750
035   $a(EXLCZ)992550000001160135
100   $a20160829d2013      uy 
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aSeitel: Pract Publc Relation PNIE_12
205   $a12th ed.
210 31$a[Place of publication not identified]$cPearson Education Limited$d2013
215   $a1 online resource (402 pages)
300   $aBibliographic Level Mode of Issuance: Monograph
311 08$a1-292-04224-9 
311 08$a1-306-12089-6 
327   $aCover -- Table of Contents -- 1. Defining Public Relations -- 2. The History and Growth of Public Relations -- 3. Communication -- 4. Public Opinion -- 5. Management -- 6. Ethics -- 7. The Law -- 8. Research -- 9. Media -- 10. Social Media -- 11. Government Relations -- 12. Employee Relations -- 13. Community Relations -- 14. International Consumer Relations -- 15. Public Relations Writing -- 16. Integrated Marketing Communications -- 17. Crisis Management -- Index.
330   $aFor undergraduate Introduction to Public Relations courses.  Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook.   The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.
517   $aPractice of Public Relations
606   $aPublic relations$7Generated by AI
606   $aCommunication in organizations$7Generated by AI
615  0$aPublic relations
615  0$aCommunication in organizations
700   $aSeitel$b Fraser P$01374931
801  0$bPQKB
906   $aBOOK
912   $a9910153068303321
996   $aSeitel: Pract Publc Relation PNIE_12$93408737
997   $aUNINA