LEADER 03346nam 2200613 450 001 9910153066203321 005 20230803220456.0 010 $a1-292-05476-X 035 $a(CKB)2550000001160259 035 $a(SSID)ssj0001215316 035 $a(PQKBManifestationID)12474399 035 $a(PQKBTitleCode)TC0001215316 035 $a(PQKBWorkID)11175589 035 $a(PQKB)11032542 035 $a(MiAaPQ)EBC5174516 035 $a(MiAaPQ)EBC5176718 035 $a(MiAaPQ)EBC5833758 035 $a(MiAaPQ)EBC5138520 035 $a(MiAaPQ)EBC6401005 035 $a(Au-PeEL)EBL5138520 035 $a(CaONFJC)MIL543464 035 $a(OCoLC)964645806 035 $a(EXLCZ)992550000001160259 100 $a20190904d2014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMicroeconomics $eprinciples, applications, and tools /$fO'Sullivan, Sheffrin, Perez 205 $aEighth edition, Pearson new international editon. 210 1$aHarlow, England :$cPearson,$d[2014] 210 4$d©2014 215 $a1 online resource (429 pages) $cillustrations (some color), tables 225 1 $aAlways learning 300 $aIncludes index. 311 $a1-292-04240-0 311 $a1-306-12213-9 327 $aCover -- Table of Contents -- 1. Introduction: What Is Economics? -- 2. The Key Principles of Economics -- 3. Exchange and Markets -- 4. Demand, Supply, and Market Equilibrium -- 5. Elasticity: A Measure of Responsiveness -- 6. Market Efficiency and Government Intervention -- 7. Consumer Choice: Utility Theory and Insights from Neuroscience -- 8. Production Technology -- 9. Perfect Competition -- 10. Monopoly and Price Discrimination -- 11. Market Entry and Monopolistic Competition -- 12. Oligopoly and Strategic Behavior -- 13. Controlling Market Power: Antitrust and Regulation -- 14. Imperfect Information: Adverse Selection and Moral Hazard -- 15. Public Goods and Public Choice -- 16. External Costs and Environmental Policy -- 17. The Labor Market and the Distribution of Income -- Index. 330 $aFor Principles of Microeconomics courses.   For a complete multimedia book tour of Economics: Principles, Applications, & Tools, 8e  Click Here. For a look at the Supply & Demand Chapter of this title, Click Here.   Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension. Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding. 410 0$aAlways learning. 606 $aMicroeconomics$vTextbooks 615 0$aMicroeconomics 676 $a338.5 700 $aO'Sullivan$b Arthur$0252503 702 $aSheffrin$b Steven M. 702 $aPerez$b Stephen J. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910153066203321 996 $aMicroeconomics$93412451 997 $aUNINA