LEADER 01408nam2-2200445---450- 001 990005836520203316 005 20140523115702.0 010 $a978-88-15-23916-7 035 $a000583652 035 $aUSA01000583652 035 $a(ALEPH)000583652USA01 035 $a000583652 100 $a20130430d2013----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $a||||||||001yy 200 1 $a<> scrittura storico-politica$fRiccardo Gualdo 210 $aBologna$cIl Mulino$d2013 215 $a297 p.$d22 cm 225 2 $aItinerari$iFilologia e critica letteraria 410 0$12001$aItinerari$iFilologia e critica letteraria 454 0$12001 461 0$1001000364307$12001$a<> italiano 600 $aStoriografia$2BNCF 676 $a907.2 700 1$aGUALDO,$bRiccardo$0144609 801 0$aIT$bsalbc$gISBD 912 $a990005836520203316 951 $aVI.3.B. 4453$b240056 L.M.$cVI.3.B.$d00314469 951 $aVI.3.B. 4453a$b9732 L.G.$cVI.3.B.$d00354751 959 $aBK 969 $aUMA 979 $aPASSARO$b90$c20130430$lUSA01$h0919 979 $aPASSARO$b90$c20130430$lUSA01$h0921 979 $aPASSARO$b90$c20130430$lUSA01$h0922 979 $aPASSARO$b90$c20130523$lUSA01$h0945 979 $aALESSANDRA$b90$c20140523$lUSA01$h1155 979 $aALESSANDRA$b90$c20140523$lUSA01$h1157 996 $aScrittura storico-politica$91087594 997 $aUNISA LEADER 02864oam 2200529zu 450 001 9910153065503321 005 20230803022427.0 010 $a1-292-05554-5 035 $a(CKB)2550000001160286 035 $a(SSID)ssj0001257311 035 $a(PQKBManifestationID)12564291 035 $a(PQKBTitleCode)TC0001257311 035 $a(PQKBWorkID)11275406 035 $a(PQKB)11340314 035 $a(MiAaPQ)EBC5138847 035 $a(Au-PeEL)EBL5138847 035 $a(CaONFJC)MIL543491 035 $a(OCoLC)1024264308 035 $a(Exl-AI)5138847 035 $a(EXLCZ)992550000001160286 100 $a20160829d2013 uy 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWriting for the Mass Media: Pearson New International Edition 205 $a8th ed. 210 31$a[Place of publication not identified]$cPearson Education Limited$d2013 215 $a1 online resource (325 pages) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a1-292-04071-8 311 08$a1-306-12240-6 327 $aCover -- Table of Contents -- 1. Sit Down and Write -- 2. Basic Tools of Writing -- 3. Style and the Stylebook -- 4. Writing in the Media Environment -- 5. Reporting with Text -- 6. Reporting with Images -- 7. Reporting with Audio and Video -- 8. Writing for Print Journalism -- 9. Writing for Broadcast Journalism -- 10. Writing for Web Journalism -- 11. Writing Advertising Copy -- 12. Writing for Public Relations -- Appendix: Copy-Editing Symbols -- Appendix: Grammar and Diagnostic Exams -- Appendix: Problem Words and Phrases -- Appendix: Advertising Copy Sheets -- Glossary. 330 $aNow in its eighth edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing students for their future careers. 517 $aWriting for the Mass Media 606 $aMass media$xAuthorship$7Generated by AI 606 $aJournalism$xAuthorship$7Generated by AI 615 0$aMass media$xAuthorship 615 0$aJournalism$xAuthorship 676 $a808.066302 700 $aStovall$b James G$01087863 801 0$bPQKB 906 $aBOOK 912 $a9910153065503321 996 $aWriting for the Mass Media: Pearson New International Edition$93408152 997 $aUNINA