LEADER 02597nam 2200553 450 001 9910151659403321 005 20230721033127.0 010 $a1-281-83000-3 010 $a9786611830007 010 $a1-4082-5034-9 035 $a(CKB)1000000000551991 035 $a(SSID)ssj0000307365 035 $a(PQKBManifestationID)12115403 035 $a(PQKBTitleCode)TC0000307365 035 $a(PQKBWorkID)10244442 035 $a(PQKB)10143930 035 $a(MiAaPQ)EBC5176824 035 $a(MiAaPQ)EBC5138613 035 $a(Au-PeEL)EBL5138613 035 $a(CaONFJC)MIL183000 035 $a(OCoLC)815737410 035 $a(EXLCZ)991000000000551991 100 $a20190821d2007 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPublic sector marketing /$fTony Proctor 205 $a1st ed. 210 1$aHarlow, England :$cFT Prentice Hall,$d[2007] 210 4$dİ2007 215 $a1 online resource (245 pages) $cillustrations 300 $aIncludes index. 311 $a0-273-70809-0 320 $aIncludes bibliographical references and index. 327 $aMarketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet. 330 $aPublic Sector Marketing  examines  the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture. 606 $aGovernment marketing 615 0$aGovernment marketing. 676 $a352.7/48 700 $aProctor$b Tony$0145002 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910151659403321 996 $aPublic sector marketing$92869478 997 $aUNINA