LEADER 01739nam 2200541 a 450 001 9910451810903321 005 20200520144314.0 010 $a1-58983-672-3 010 $a1-4356-2712-1 035 $a(CKB)1000000000482884 035 $a(EBL)3118177 035 $a(SSID)ssj0000172451 035 $a(PQKBManifestationID)11169936 035 $a(PQKBTitleCode)TC0000172451 035 $a(PQKBWorkID)10150739 035 $a(PQKB)11047165 035 $a(MiAaPQ)EBC3118177 035 $a(Au-PeEL)EBL3118177 035 $a(CaPaEBR)ebr10210715 035 $a(OCoLC)191701843 035 $a(EXLCZ)991000000000482884 100 $a20070919d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe Hittites and their world$b[electronic resource] /$fby Billie Jean Collins 210 $aAtlanta $cSociety of Biblical Literature$dc2007 215 $a1 online resource (270 p.) 225 1 $aArchaeology and biblical studies ;$vno. 7 300 $aDescription based upon print version of record. 311 $a1-58983-296-5 320 $aIncludes bibliographical references (p. 225-227) and indexes. 327 $aA brief history of Hittite studies -- A political history of the Hittites -- Society -- Religion -- Hittites in the Bible -- Afterword. 410 0$aArchaeology and biblical studies ;$vno. 7. 606 $aHittites 608 $aElectronic books. 615 0$aHittites. 676 $a939/.3 700 $aCollins$b Billie Jean$0688978 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451810903321 996 $aHittites and their world$91681695 997 $aUNINA LEADER 02597nam 2200553 450 001 9910151659403321 005 20230721033127.0 010 $a1-281-83000-3 010 $a9786611830007 010 $a1-4082-5034-9 035 $a(CKB)1000000000551991 035 $a(SSID)ssj0000307365 035 $a(PQKBManifestationID)12115403 035 $a(PQKBTitleCode)TC0000307365 035 $a(PQKBWorkID)10244442 035 $a(PQKB)10143930 035 $a(MiAaPQ)EBC5176824 035 $a(MiAaPQ)EBC5138613 035 $a(Au-PeEL)EBL5138613 035 $a(CaONFJC)MIL183000 035 $a(OCoLC)815737410 035 $a(EXLCZ)991000000000551991 100 $a20190821d2007 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPublic sector marketing /$fTony Proctor 205 $a1st ed. 210 1$aHarlow, England :$cFT Prentice Hall,$d[2007] 210 4$dİ2007 215 $a1 online resource (245 pages) $cillustrations 300 $aIncludes index. 311 $a0-273-70809-0 320 $aIncludes bibliographical references and index. 327 $aMarketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet. 330 $aPublic Sector Marketing  examines  the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture. 606 $aGovernment marketing 615 0$aGovernment marketing. 676 $a352.7/48 700 $aProctor$b Tony$0145002 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910151659403321 996 $aPublic sector marketing$92869478 997 $aUNINA