LEADER 03012nam 2200685 450 001 9910151654003321 005 20210209214257.0 010 $a0-273-74659-6 010 $a1-283-27555-4 010 $a9786613275554 010 $a0-273-74660-X 035 $a(CKB)2670000000122219 035 $a(SSID)ssj0000554440 035 $a(PQKBManifestationID)12204632 035 $a(PQKBTitleCode)TC0000554440 035 $a(PQKBWorkID)10517486 035 $a(PQKB)10398204 035 $a(MiAaPQ)EBC5175561 035 $a(MiAaPQ)EBC5173485 035 $a(MiAaPQ)EBC5832667 035 $a(MiAaPQ)EBC5136200 035 $a(Au-PeEL)EBL5136200 035 $a(CaONFJC)MIL327555 035 $a(OCoLC)1024279626 035 $a(CaSebORM)9780273746584 035 $a(EXLCZ)992670000000122219 100 $a20190816d2011 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPR $ecreate a PR sensation, whatever your budget, whatever your business /$fCathy Bussey 205 $a1st edition 210 1$aHarlow, England :$cPrentice Hall,$d[2011] 210 4$dİ2011 215 $a1 online resource (xii, 154 pages) 225 1 $aBrilliant 300 $aIncludes index. 311 $a0-273-74658-8 320 $aIncludes bibliographical references and index. 327 $aWhat is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps. 330 $aWritten by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Covering every aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you?ll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public. Understand the elements of a PR campaign and how to pitch to the media. Find out how to manage a crisis. Discover the power of social networking and how to get noticed online 410 0$aBrilliant. 517 3 $aPR 517 3 $aCreate a PR sensation, whatever your budget, whatever your business 517 3 $aBrilliant public relations 517 3 $aPublic relations 517 3 $aCreate a public relations sensation, whatever your budget, whatever your business 606 $aPublic relations 615 0$aPublic relations. 676 $a659.2 700 $aBussey$b Cathy$01126192 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910151654003321 996 $aPR$92657536 997 $aUNINA