LEADER 05231nam 2200625 450 001 9910151652803321 005 20230126210225.0 010 $a0-273-76298-2 035 $a(CKB)2670000000339370 035 $a(SSID)ssj0000893292 035 $a(PQKBManifestationID)12430312 035 $a(PQKBTitleCode)TC0000893292 035 $a(PQKBWorkID)10906549 035 $a(PQKB)11018677 035 $a(MiAaPQ)EBC5175649 035 $a(MiAaPQ)EBC5173584 035 $a(MiAaPQ)EBC5832850 035 $a(MiAaPQ)EBC5136229 035 $a(MiAaPQ)EBC6401374 035 $a(Au-PeEL)EBL5136229 035 $a(CaONFJC)MIL463067 035 $a(OCoLC)847199683 035 $a(CaSebORM)9780273762539 035 $a(EXLCZ)992670000000339370 100 $a20190816d2012 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWho cares wins $ewhy good business is better business /$fDavid Jones 205 $a1st edition 210 1$aHarlow, England :$cPearson,$d2012. 215 $a1 online resource (xv, 180 pages) $cillustrations 225 1 $aFinancial Times 300 $aIncludes index. 311 $a0-273-76253-2 320 $aIncludes bibliographical references and index. 327 $aCover -- Who Cares Wins -- Contents -- Preface -- Publisher's acknowledgements -- Out-behaving the competition: why business now needs to do good to do well -- A change of direction -- The three ages of socially responsible business -- Poster child for an era -- Influence epidemic -- Putting social responsibility at the core of business strategy -- Big is good -- Radical transparency -- Act before somebody acts on your behalf -- Caveat: the customer isn't always right -- Out-behaving the competition -- Summary: being the company you want to keep -- The new world of marketing: creating a successful brand in a dramatically changing world -- Someone changed the questions -- Brilliant ideas -- Summary: the new rules for the Social Brand -- Leadership in a world of radical transparency -- You can't opt out -- Social media will make business better -- Doing good and doing well -- How not to do it #fail -- Be fast, be authentic, be transparent -- Be prepared - social media is always on the record -- Social media exposes true corporate culture -- The antisocial boss -- Be worried -- Engaging your employees -- To friend or not to friend, that is the question -- Social media gets legal -- Having a policy is a good policy -- Don't seek to control, seek to create value -- Being a good leader -- Summary: how to get social -- Creating good: the rise of the social entrepreneur -- Social media entrepreneurs -- Social entrepreneurs from big business -- Social responsibility at the core from the start -- The intersection of social responsibility and social media - the movement generation -- Some challenges for socially responsible startups -- Have idea, need money -- The road ahead -- We-volution: how collaboration is changing business -- Who shares wins -- Collaborative production: from new product development to social product development -- From B2C to C2B. 327 $aA dis-industrial revolution? -- Collaboration to enhance a product experience -- We-commerce -- To infinity and beyond -- Cutting out the corporation -- There's no 'I' in 'we' -- Collective good -- Open source drives collaboration -- The smartest brains are often outside of your organisation -- A problem shared is a problem solved -- The new collaborative world -- Summary: the power of many -- A new idea for a new era: the Social Business Idea -- MAC: Viva Glam, featuring Lady Gaga -- Levi's: Water