LEADER 02458nam 2200373za 450 001 9910151648803321 005 20230120045447.0 010 $a1-78764-563-0 010 $a0-273-75878-0 035 $a(MiAaPQ)EBC5173556 035 $a(MiAaPQ)EBC5175195 035 $a(MiAaPQ)EBC5137887 035 $a(MiAaPQ)EBC5832937 035 $a(EXLCZ)993710000000607358 100 $a20190902d2015 uy 0 101 0 $aeng 135 $aurcn|nnn||||| 200 10$aRetail marketing management$b[electronic resource] $eprinciples and practice /$fHelen Goworek, Peter McGoldrick 210 $aHarlow $cPearson$d2015 215 $a1 online resource (xvii, 350 p.) $cill 320 $aIncludes bibliographical references and index. 327 $aChapter 1 Introduction to retail marketing management -- Chapter 2 Retail marketing strategy -- Chapter 3 Retail consumer behaviour and market segmentation -- Chapter 4 Retail product and brand management -- Chapter 5 Retail buying and merchandising -- Chapter 6 Retail pricing -- Chapter 7 Retail marketing communications -- Chapter 8 Retail location -- Chapter 9 Retail design and layout -- Chapter 10 Retail customer service -- Chapter 11 Multichannel retailing -- Chapter 12 Legislation and ethics in retailing -- Chapter 13 International retail marketing and emerging markets -- Glossary -- Index. 330 $aThe unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. 606 $aMarketing$xManagement 606 $aRetail trade 615 0$aMarketing$xManagement. 615 0$aRetail trade. 676 $a658.87 700 $aGoworek$b Helen$01248118 701 $aMcGoldrick$b Peter J$0115670 906 $aBOOK 912 $a9910151648803321 996 $aRetail marketing management$92897844 997 $aUNINA