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100   $a20210429d2014      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarket-based management /$fRoger Best
205   $aSixth, Pearson new international edition.
210  1$aHarlow, Essex :$cPearson,$d[2014]
210  4$d©2014
215   $a1 online resource (505 pages) $cillustrations, graphs, photographs
225 1 $aPearson custom library
300   $aIncludes index.
311   $a1-292-02039-3 
311   $a1-299-95680-7 
327   $aCover -- Contents -- Glossary.
330   $aFor courses in marketing management or marketing strategy.      A focus on how marketing performance, profitability, and strategies affect profit.      Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.     This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
410  0$aPearson custom library.
606   $aMarketing$xManagement
615  0$aMarketing$xManagement.
676   $a658.8
700   $aBest$b Roger J.$01376295
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bUtOrBLW
906   $aBOOK
912   $a9910151600003321
996   $aMarket-based management$93411911
997   $aUNINA