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035   $a(OCoLC)961933327
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100   $a20160804d2016      uy         0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aCraft Obsession $eThe Social Rhetorics of Beer /$fJeff Rice
205   $a1st ed.
210  1$aCarbondale, [Illinois] :$cSouthern Illinois University Press,$d2016.
210  4$dİ2016
215   $a1 online resource (293 pages)
311 08$a0-8093-3528-X 
320   $aIncludes bibliographical references and index.
327   $aCraft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession.
330   $aDenied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans.
606   $aRhetoricians$zUnited States$vAnecdotes
606   $aBeer$vAnecdotes
606   $aDrinking customs$zUnited States$vAnecdotes
608   $aElectronic books. 
615  0$aRhetoricians
615  0$aBeer
615  0$aDrinking customs
676   $a641.2/3
700   $aRice$b Jeff$g(Jeff R.),$01173249
801  0$bMdBmJHUP
801  1$bMdBmJHUP
906   $aBOOK
912   $a9910150255003321
996   $aCraft Obsession$92893753
997   $aUNINA