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200 10$aGet up to speed with online marketing : how to use websites, blogs, social networking and much more
205   $a1st ed.
210 31$a[Place of publication not identified]$cFinancial Times/Prentice Hall$d2011
215   $a1 online resource (265 pages)
225 1 $aFinancial Times
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-273-73264-1 
327   $aCover -- Praise for Get Up To Speed With Online Marketing -- Contents -- Acknowledgements -- About the Author -- Introduction -- Part 1 Get Strategic -- Chapter 1: Online Marketing 101 -- Chapter 2: Your Online Marketing Plan -- Part 2 Get Online -- Chapter 3: Establish a Web Presence How to Build a Website With No Technical Knowledge -- Chapter 4: Boost Your Search Engine Rankings How to Increase Your Visibility on Google -- Chapter 5: Engage With Email How to Build An Email List Without Annoying People -- Part 3 Get Creative -- Chapter 6: Build a Blog How to Build Trust, Reputation and Traffic -- Chapter 7: Podcast for Profit How to Attract An Audience of Loyal Listeners -- Chapter 8: Lights, Camera, Action! How to Produce Online Video on a Budget -- Chapter 9: Show, Don't Tell How to Showcase Your Business on Photo-Sharingsites -- Part 4 Get Out There -- Chapter 10: Build a Community How to Choose and Use Social Networks -- Chapter 11: Find Fans on Facebook How to Harness the world's Largest Network -- Chapter 12: Create Credibility on Linkedin How to Take Your Business Networking Online -- Chapter 13: Tap Into Twitter How to Use the Power of the Real-Time Web Tobuild a Following -- Chapter 14: Jack Into the Matrix How to Make Real Money in Virtual Worlds -- Chapter 15: Pass It on How to Be Discovered on Social Bookmarking Sites -- Part 5 Get Help -- Chapter 16: Do You Need a Consultant? How to Find Someone to Help You Achieveyour Vision -- An A-Z of Online Marketing -- Index.
330   $aONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!.
410  0$aFinancial Times
606   $aInternet marketing$xManagement
606   $aSocial media
606   $aSmall business
606   $aCommerce$2HILCC
606   $aBusiness & Economics$2HILCC
606   $aMarketing & Sales$2HILCC
615  0$aInternet marketing$xManagement
615  0$aSocial media
615  0$aSmall business
615  7$aCommerce
615  7$aBusiness & Economics
615  7$aMarketing & Sales
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996   $aGet up to speed with online marketing : how to use websites, blogs, social networking and much more$93362307
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