LEADER 03056nam 2200613 450 001 9910150230103321 005 20210331152739.0 010 $a0-273-72425-8 035 $a(CKB)2670000000339327 035 $a(SSID)ssj0000861697 035 $a(PQKBManifestationID)12417708 035 $a(PQKBTitleCode)TC0000861697 035 $a(PQKBWorkID)10928529 035 $a(PQKB)10879167 035 $a(MiAaPQ)EBC5174052 035 $a(MiAaPQ)EBC5175996 035 $a(MiAaPQ)EBC5832421 035 $a(MiAaPQ)EBC5248197 035 $a(MiAaPQ)EBC6399686 035 $a(Au-PeEL)EBL5248197 035 $a(CaONFJC)MIL462962 035 $a(OCoLC)1027202935 035 $a(PPN)253821282 035 $a(EXLCZ)992670000000339327 100 $a20210331d2012 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aConsumer behaviour $ea European outlook /$fLeon G. Schiffman, Leslie Lazar Kanuk and Ha?vard Hansen 205 $aSecond edition. 210 1$aHarlow, England :$cPearson,$d[2012] 210 4$dİ2012 215 $a1 online resource (460 pages) $ccolor illustrations, tables 300 $aIncludes index. 311 $a0-273-73695-7 320 $aIncludes bibliographical references and index. 327 $aAn introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. 330 $aThe second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. 606 $aConsumer behavior$zEurope 615 0$aConsumer behavior 676 $a658.8342 686 $aQW 300$2rvk 700 $aSchiffman$b Leon G.$0594464 702 $aKanuk$b Leslie Lazar 702 $aHansen$b Ha?vard 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910150230103321 996 $aConsumer behaviour$91931815 997 $aUNINA