LEADER 03120nam 2200565 450 001 9910150223503321 005 20210209214813.0 010 $a1-283-54058-4 010 $a9786613853035 010 $a0-273-75542-0 035 $a(CKB)3360000000434663 035 $a(SSID)ssj0000759750 035 $a(PQKBManifestationID)12345526 035 $a(PQKBTitleCode)TC0000759750 035 $a(PQKBWorkID)10800821 035 $a(PQKB)10336731 035 $a(MiAaPQ)EBC5137617 035 $a(Au-PeEL)EBL5137617 035 $a(CaONFJC)MIL385303 035 $a(OCoLC)822582081 035 $a(CaSebORM)9780273755203 035 $a(EXLCZ)993360000000434663 100 $a20190824d2012 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe money myth $ea classic introduction to the modern world of finance and investing /$fAlexander Davidson 205 $a1st edition 210 1$aHarlow, England :$cPearson,$d[2012] 210 4$dİ2012 215 $a1 online resource (262 pages) $cillustrations 300 $aIncludes index. 311 $a0-13-354550-4 311 $a0-273-75520-X 320 $aIncludes bibliographical references (p. [253]-254) and index. 327 $aCover -- The Money Myth -- Contents -- Dedication -- Acknowledgements -- Introduction -- Part I The investor's journey -- The rational stock market investor -- Magic numbers -- Safe havens -- Charm trap -- Part II Trading to win -- The disciplined share trader -- Bear market toolkit -- Charting dreams -- Technical indicator secrets -- Part III The professionals at work -- Investment banking power -- The super traders -- Derivatives chaos -- Currency markets miasma -- Part IV Your money -- Bank tricks -- Collective investments unmasked -- Pensions crisis -- Part V Safety first -- Insurance comfort -- Risks without frontiers -- The price of reputation -- Blow-up -- Part VI Rules or ruin -- Decline and fall -- New rules, new City -- Face-lift for the Old Lady -- Corporate heartbeat -- Part VII Behind the fac?ade -- The day of the whistle-blower -- Media manoeuvres -- The power of perception -- A final word -- Appendix 1 Twelve wake-up investment rules -- Appendix 2 Twelve regulatory trends -- Appendix 3 Investment software checklist -- Appendix 4 Useful web sites -- Appendix 5 Further resources -- Index. 330 $aFinancial markets use persuasion, propaganda and salesmanship to survive. They smooth over weaknesses and highlight their strengths to seduce us into parting with our money. Investment products wrapped in euphemisms and simplified language hide complexity and unclear risk. This book helps you to understand the real risks involved in investing, make informed decisions and take control of your investments. 606 $aInvestments 615 0$aInvestments. 676 $a332 700 $aDavidson$b Alexander$f1957-$0475963 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910150223503321 996 $aThe money myth$92879219 997 $aUNINA