LEADER 11813nam 2200589 450 001 9910150211803321 005 20230803220242.0 010 $a1-292-12543-8 010 $a0-273-79091-9 010 $a0-273-79090-0 035 $a(CKB)2550000001127000 035 $a(MiAaPQ)EBC5854129 035 $a(MiAaPQ)EBC5138572 035 $a(MiAaPQ)EBC5483405 035 $a(Au-PeEL)EBL5138572 035 $a(CaONFJC)MIL527664 035 $a(OCoLC)1017003481 035 $a(EXLCZ)992550000001127000 100 $a20200706d2014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aMicroeconomics with calculus /$fJeffrey M. Perloff, University of California, Berkeley 205 $aThird, Global edition. 210 1$aBoston :$cPearson,$d[2014] 210 4$dİ2014 215 $a1 online resource (801 pages) $cillustrations (some color) 225 1 $aPearson series in economics 311 $a0-273-78998-8 311 $a1-299-96413-3 320 $aIncludes bibliographical references and index. 327 $aCover -- Microeconomics with Calculus -- Brief Contents -- Contents -- Preface -- Introduction -- Microeconomics: The Allocation of Scarce Resources -- Trade-Offs -- Who Makes the Decisions -- How Prices Determine Allocations -- Application Fat Tax -- Models -- Application Income Threshold Model and China -- Simplifications by Assumption -- Testing Theories -- Maximizing Subject to Constraints -- Positive Versus Normative -- Uses of Microeconomic Models -- Summary -- Supply and Demand -- Challenge Quantities and Prices of Genetically Modified Foods -- Demand -- The Demand Function -- Summing Demand Functions -- Application Aggregating the Demand for Broadband Service -- Supply -- The Supply Function -- Summing Supply Functions -- How Government Import Policies Affect Supply Curves -- Market Equilibrium -- Finding the Market Equilibrium -- Forces That Drive a Market to Equilibrium -- Shocking the Equilibrium: Comparative Statics -- Comparative Statics with Discrete (Relatively Large) Changes -- Comparative Statics with Small Changes -- Solved Problem 2.1 -- Why the Shapes of Demand and Supply Curves Matter -- Elasticities -- Demand Elasticity -- Solved Problem 2.2 -- Supply Elasticity -- Application Volcanic Eruptions and Africa's Cut Flower Market -- Solved Problem 2.3 -- Long Run Versus Short Run -- Application Oil Drilling in the Arctic National Wildlife Refuge -- Solved Problem 2.4 -- Effects of a Sales Tax -- Two Types of Sales Taxes -- Equilibrium Effects of a Specific Tax -- How Specific Tax Effects Depend on Elasticities -- Solved Problem 2.5 -- Application Subsidizing Ethanol -- The Same Equilibrium No Matter Who Is Taxed -- The Similar Effects of Ad Valorem and Specific Taxes -- Quantity Supplied Need Not Equal Quantity Demanded -- Price Ceiling -- Application Price Controls Kill -- Price Floor -- When to Use the Supply-and-Demand Model. 327 $aChallenge Solution Quantities and Prices of Genetically Modified Foods -- Summary -- Exercises -- Consumer Theory -- Challenge Why Americans Buy E-Books and Germans Do Not -- Preferences -- Properties of Consumer Preferences -- Transitivity -- Application You Can't Have Too Much Money -- Preference Maps -- Indifference Curves -- Solved Problem 3.1 -- Utility -- Utility Function -- Ordinal Preferences -- Utility and Indifference Curves -- Willingness to Substitute Between Goods -- Solved Problem 3.2 -- Application MRS Between Recorded Tracks and Live Music -- Curvature of Indifference Curves -- Solved Problem 3.3 -- Application Indifference Curves Between Food and Clothing -- Budget Constraint -- Constrained Consumer Choice -- Finding an Interior Solution Using Graphs -- Solved Problem 3.4 -- Finding an Interior Solution Using Calculus -- Solved Problem 3.5 -- Solved Problem 3.6 -- Solved Problem 3.7 -- Application Utility Maximization for Recorded Tracks and Live Music -- Finding Corner Solutions -- Minimizing Expenditure -- Solved Problem 3.8 -- Behavioral Economics -- Tests of Transitivity -- Endowment Effect -- Application How You Ask the Question Matters -- Salience -- Challenge Solution Why Americans Buy E-Books and Germans Do Not -- Summary -- Exercises -- Demand -- Challenge Paying Employees to Relocate -- Deriving Demand Curves -- System of Demand Functions -- Graphical Interpretation -- Application Quitting Smoking -- Effects of an Increase in Income -- How Income Changes Shift Demand Curves -- Solved Problem 4.1 -- Consumer Theory and Income Elasticities -- Application Fast-Food Engel Curve -- Solved Problem 4.2 -- Effects of a Price Increase -- Income and Substitution Effects with a Normal Good -- Solved Problem 4.3 -- Application Shipping the Good Stuff Away -- Income and Substitution Effects with an Inferior Good -- Solved Problem 4.4. 327 $aCompensated Demand Curve -- Solved Problem 4.5 -- Slutsky Equation -- Cost-of-Living Adjustment -- Inflation Indexes -- Effects of Inflation Adjustments -- Application Fixing the CPI Substitution Bias -- Revealed Preference -- Recovering Preferences -- Substitution Effect -- Challenge Solution Paying Employees to Relocate -- Summary -- Exercises -- Consumer Welfare and Policy Analysis -- Challenge Child-Care Subsidies -- Consumer Welfare -- Willingness to Pay -- Application Willingness to Pay and Consumer Surplus on eBay -- Solved Problem 5.1 -- Expenditure Function and Consumer Welfare -- Indifference Curve Analysis -- Application Compensating Variation and Equivalent Variation for the Internet -- Comparing the Three Welfare Measures -- Solved Problem 5.2 -- Market Consumer Surplus -- Loss of Market Consumer Surplus from a Higher Price -- Markets in Which Consumer Surplus Losses Are Large -- Effects of Government Policies on Consumer Welfare -- Quotas -- Application Water Quota -- Food Stamps -- Application Food Stamps Versus Cash -- Deriving Labor Supply Curves -- Labor-Leisure Choice -- Solved Problem 5.3 -- Income and Substitution Effects -- Solved Problem 5.4 -- Shape of the Labor Supply Curve -- Application Working After Winning the Lottery -- Income Tax Rates and the Labor Supply Curve -- Challenge Solution Child-Care Subsidies -- Summary -- Exercises -- Firms and Production -- Challenge Labor Productivity During Recessions -- The Ownership and Management of Firms -- Private, Public, and Nonprofit Firms -- The Ownership of For-Profit Firms -- The Management of Firms -- What Owners Want -- Production -- Production Functions -- Time and the Variability of Inputs -- Short-Run Production: One Variable and One Fixed Input -- Solved Problem 6.1 -- Interpretation of Graphs -- Solved Problem 6.2 -- Law of Diminishing Marginal Returns. 327 $aApplication Malthus and the Green Revolution -- Long-Run Production: Two Variable Inputs -- Isoquants -- Application A Semiconductor Integrated Circuit Isoquant -- Substituting Inputs -- Solved Problem 6.3 -- Diminishing Marginal Rates of Technical Substitution -- The Elasticity of Substitution -- Solved Problem 6.4 -- Returns to Scale -- Constant, Increasing, and Decreasing Returns to Scale -- Solved Problem 6.5 -- Application Returns to Scale in U.S. Manufacturing -- Varying Returns to Scale -- Productivity and Technical Change -- Relative Productivity -- Application U.S. Electric Generation Efficiency -- Innovations -- Application Tata Nano's Technical and Organizational Innovations -- Challenge Solution Labor Productivity During Recessions -- Summary -- Exercises -- Costs -- Challenge Technology Choice at Home Versus Abroad -- Measuring Costs -- Opportunity Costs -- Application the Opportunity Cost of an MBA -- Solved Problem 7.1 -- Capital Costs -- Sunk Costs -- Short-Run Costs -- Short-Run Cost Measures -- Solved Problem 7.2 -- Short-Run Cost Curves -- Production Functions and the Shape of Cost Curves -- Application Short-Run Cost Curves for a Japanese Beer Manufacturer -- Effects of Taxes on Costs -- Short-Run Cost Summary -- Long-Run Costs -- Input Choice -- Solved Problem 7.3 -- Solved Problem 7.4 -- How Long-Run Cost Varies with Output -- Solved Problem 7.5 -- Solved Problem 7.6 -- The Shape of Long-Run Cost Curves -- Application Small Is Beautiful -- Estimating Cost Curves Versus Introspection -- Lower Costs in the Long Run -- Long-Run Average Cost as the Envelope of Short-Run Average Cost Curves -- Application Choosing an Inkjet or Laser Printer -- Short-Run and Long-Run Expansion Paths -- How Learning by Doing Lowers Costs -- Application Learning by Drilling -- Cost of Producing Multiple Goods -- Application Economies of Scope. 327 $aChallenge Solution Technology Choice at Home Versus Abroad -- Summary -- Exercises -- Competitive Firms and Markets -- Challenge The Rising Cost of Keeping On Truckin' -- Perfect Competition -- Price Taking -- Why a Firm's Demand Curve Is Horizontal -- Perfect Competition in the Chicago Commodity Exchange -- Deviations from Perfect Competition -- Derivation of a Competitive Firm's Demand Curve -- Why Perfect Competition Is Important -- Profit Maximization -- Profit -- Two Steps to Maximizing Profit -- Competition in the Short Run -- Short-Run Competitive Profit Maximization -- Solved Problem 8.1 -- Application Oil, Oil Sands, and Oil Shale Shutdowns -- Short-Run Firm Supply Curve -- Solved Problem 8.2 -- Short-Run Market Supply Curve -- Short-Run Competitive Equilibrium -- Solved Problem 8.3 -- Competition in the Long Run -- Long-Run Competitive Profit Maximization -- Long-Run Firm Supply Curve -- Application The Size of Ethanol Processing Plants -- Long-Run Market Supply Curve -- Application Fast-Food Firms Entry in Russia -- Application Upward-Sloping Long-Run Supply Curve for Cotton -- Application Reformulated Gasoline Supply Curves -- Solved Problem 8.4 -- Long-Run Competitive Equilibrium -- Challenge Solution The Rising Cost of Keeping On Truckin' -- Summary -- Exercises -- Applications of the Competitive Model -- Challenge Licensing Taxis -- Zero Profit for Competitive Firms in the Long Run -- Zero Long-Run Profit with Free Entry -- Zero Long-Run Profit When Entry Is Limited -- Application Tiger Woods' Rents -- The Need to Maximize Profit -- Producer Surplus -- Measuring Producer Surplus Using a Supply Curve -- Using Producer Surplus -- Solved Problem 9.1 -- Competition Maximizes Welfare -- Measuring Welfare -- Why Producing Less Than the Competitive Output Lowers Welfare -- Why Producing More Than the Competitive Output Lowers Welfare. 327 $aApplication The Deadweight Loss of Christmas Presents. 330 $aFor all intermediate Microeconomics courses at the undergraduate or graduate level.   This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Understand the practical, problem-solving aspects of microeconomic theory.  Microeconomics: Theory and Applications with Calculus uses calculus, algebra, and graphs to present microeconomic theory using actual examples, and then encourages students to apply the theory to analyze real-world problems.  The Third Edition has been substantially revised, 80% of the Applications are new or updated, and there are 24 new Solved Problems. Every chapter (after Chapter 1) contains a new feature (the Challenge and the Challenge Solution) and has many new end-of-chapter exercises. . 410 0$aPearson series in economics. 606 $aMicroeconomics 615 0$aMicroeconomics. 676 $a338.5 700 $aPerloff$b Jeffrey M.$079665 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910150211803321 996 $aMicroeconomics with calculus$92670374 997 $aUNINA