LEADER 03725nam 22006255 450 001 9910150188203321 005 20240628135425.0 010 $a9781352000085 010 $a1352000083 024 7 $a10.1057/978-1-352-00008-5 035 $a(CKB)3710000000942360 035 $a(DE-He213)978-1-352-00008-5 035 $a(MiAaPQ)EBC4743092 035 $a(PPN)222236515 035 $a(Perlego)3507150 035 $a(EXLCZ)993710000000942360 100 $a20170119d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Corporate Branding /$fedited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf 205 $a1st ed. 2017. 210 1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2017. 215 $a1 online resource (XIII, 205 p.) 225 1 $aJournal of Brand Management: Advanced Collections 311 08$a9781352000078 311 08$a1352000075 327 $aChapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. . 330 $aThis prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'. 410 0$aJournal of Brand Management: Advanced Collections 606 $aCustomer relations$xManagement 606 $aStrategic planning 606 $aLeadership 606 $aIndustrial organization 606 $aCustomer Relationship Management 606 $aBusiness Strategy and Leadership 606 $aOrganization 615 0$aCustomer relations$xManagement. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aIndustrial organization. 615 14$aCustomer Relationship Management. 615 24$aBusiness Strategy and Leadership. 615 24$aOrganization. 676 $a658.812 702 $aBalmer$b John M. T$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aPowell$b Shaun M$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aKernstock$b Joachim$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aBrexendorf$b Tim Oliver$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910150188203321 996 $aAdvances in Corporate Branding$92046009 997 $aUNINA