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035   $a(DE-He213)978-1-352-00008-5
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035   $a(PPN)222236515
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100   $a20170119d2017      u|             0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvances in Corporate Branding$b[electronic resource] /$fedited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
205   $a1st ed. 2017.
210  1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2017.
215   $a1 online resource (XIII, 205 p.) 
225 1 $aJournal of Brand Management: Advanced Collections
311   $a1-352-00007-5 
327   $aChapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. .
330   $aThis prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
410  0$aJournal of Brand Management: Advanced Collections
606   $aCustomer relations?Management
606   $aLeadership
606   $aOrganization
606   $aPlanning
606   $aCustomer Relationship Management$3https://scigraph.springernature.com/ontologies/product-market-codes/513050
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000
615  0$aCustomer relations?Management.
615  0$aLeadership.
615  0$aOrganization.
615  0$aPlanning.
615 14$aCustomer Relationship Management.
615 24$aBusiness Strategy/Leadership.
615 24$aOrganization.
676   $a658.812
702   $aBalmer$b John M. T$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aPowell$b Shaun M$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aKernstock$b Joachim$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aBrexendorf$b Tim Oliver$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910150188203321
996   $aAdvances in Corporate Branding$92046009
997   $aUNINA