LEADER 03150nam 22005771 450 001 9910149557203321 005 20241225110031.0 010 $a9781483393582 010 $a1483393585 010 $a9781483393575 010 $a1483393577 010 $a9781483393599 010 $a1483393593 010 $a9781483393568 010 $a1483393569 035 $a(CKB)3710000000933850 035 $a(MiAaPQ)EBC4733124 035 $a(OCoLC)953852050$z(OCoLC)1017727096 035 $a(CaToSAGE)SAGE000002351 035 $a(OCoLC)1017727096 035 $a243567 035 $a(EXLCZ)993710000000933850 100 $a20170412d2016 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aFundraising $eprinciples and practice /$fMichael J. Worth, The George Washington University 210 1$aLos Angeles :$cSAGE,$d[2016] 215 $a1 online resource (478 pages) $cillustrations 311 08$a9781483319520 311 08$a1483319520 320 $aIncludes bibliographical references and index. 327 $achapter 1. Overview of fundraising and philanthropy -- chapter 2. Understanding the nonprofit sector and nonprofit organizations -- chapter 3. Understanding donors -- chapter 4. Principles of fundraising -- chapter 5. Preparing for successful fundraising -- chapter 6. Annual-giving programs -- chapter 7. Major-gifts programs -- chapter 8. Planned giving -- chapter 9. Corporate support -- chapter 10. Foundation support -- chapter 11. Campaigns -- chapter 12. Managing fundraising programs -- chapter 13. Organizing and managing fundraising staff -- chapter 14. Legal and ethical considerations -- chapter 15. International fundraising and philanthropy. 330 $aFundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers. 606 $aFund raising 606 $aNonprofit organizations 606 $aCharities 615 0$aFund raising. 615 0$aNonprofit organizations. 615 0$aCharities. 676 $a658.15/224 700 $aWorth$b Michael J.$0327956 801 0$bCaToSAGE 801 1$bCaToSAGE 801 2$bUtOrBLW 906 $aBOOK 912 $a9910149557203321 996 $aFundraising$92507664 997 $aUNINA