LEADER 03415oam 22005774a 450 001 9910149358803321 005 20221206172359.0 010 $a1-910634-69-7 035 $a(CKB)3710000000900163 035 $a(OCoLC)960852790 035 $a(WaSeSS)IndRDA00125506 035 $a(MdBmJHUP)muse96213 035 $a(EXLCZ)993710000000900163 100 $a20161018d2016 uy 0 101 0 $aeng 135 $aurmn#nnn||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSocial Media in Rural China$eSocial Networks and Moral Frameworks /$fTom McDonald 210 1$aLondon :$cUCL Press,$d2016. 210 4$dİ2016. 215 $a1 online resoource (xiii, 219 pages) $ccolour illustrations, 1 colour map 225 0 $aWhy we post 311 08$aPrint version: 1910634689 320 $aIncludes bibliographical references and index. 327 $a1. Introduction and field site: down to the countryside -- 2. The social media landscape: visibility and economy -- 3. Visual postings: idealising family-love, marriage and 'little treasures' -- 4. Relationships: circles of friends, encounters with strangers -- 5. Moral accumulation: collecting credits on social media -- 6. Broader relations: the family, the state and social media -- 7. Conclusion: circles and strangers, media moralities and 'the Chinese internet' -- Appendix. Methodology. 330 $aChina's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life. 410 0$aWhy we post. 606 $aSocial media$2fast$3(OCoLC)fst01741098 606 $aRural conditions$2fast$3(OCoLC)fst01101474 606 $aCountry life$2fast$3(OCoLC)fst00881405 606 $aSOCIAL SCIENCE$xAnthropology$xCultural$2bisacsh 606 $aCountry life$zChina 606 $aSocial media$zChina 607 $aChina$2fast 607 $aChina$xRural conditions 615 7$aSocial media. 615 7$aRural conditions. 615 7$aCountry life. 615 7$aSOCIAL SCIENCE$xAnthropology$xCultural. 615 0$aCountry life 615 0$aSocial media 676 $a302.2310951 700 $aMcDonald$b Tom$c(Assistant professor of sociology),$0878960 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9910149358803321 996 $aSocial Media in Rural China$91962657 997 $aUNINA