LEADER 03071oam  2200481I  450 
001 9910149174003321
005 20230810001313.0
010   $a0-203-50776-2
010   $a1-135-05023-6
010   $a1-135-05024-4
024 7 $a10.4324/9780203507766 
035   $a(CKB)3710000000933104
035   $a(MiAaPQ)EBC4732812
035   $a970389909
035   $a(BIP)59768598
035   $a(BIP)51405312
035   $a(EXLCZ)993710000000933104
100   $a20180706d2017      uy         0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aMarket-led strategic change $etransforming the process of going to market /$fNigel F. Piercy
205   $aFifth edition.
210  1$aLondon ;$aNew York :$cRoutledge,$d2017.
215   $a1 online resource (710 pages) $cillustrations, tables
311 08$a0-415-83427-9 
311 08$a0-415-83426-0 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $apt. 1. Everything has changed, but everything is the same. -- pt. 2. Developing value-based strategy -- pt. 3. Processes for managing strategic transformation.
330   $aMarket-Led Strategic Change , 5 th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy's unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy's insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
606   $aMarketing$xManagement
615  0$aMarketing$xManagement.
676   $a658.8
700   $aPiercy$b Nigel$0106629
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910149174003321
996   $aMarket-led strategic change$9507403
997   $aUNINA