LEADER 03912nam 2200577 450 001 9910148749503321 005 20231109050306.0 010 $a1-119-30253-6 010 $a1-119-30249-8 035 \\$a(Safari)9781119298588 035 $a(OCoLC)968749382 035 $a(OCoLC)ocn968749382 035 $a(Au-PeEL)EBL4714241 035 $a(CaPaEBR)ebr11279666 035 $a(CaONFJC)MIL965345 035 $a(OCoLC)952200308 035 $a(CaSebORM)9781119298588 035 $a(MiAaPQ)EBC4714241 035 $a(EXLCZ)994330000000010076 100 $a20170103h20172017 uy 0 101 0 $aeng 135 $aurunu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBusiness analytics for managers $etaking business intelligence beyond reporting /$fGert H. N. Laursen, Jesper Thorlund 205 $aSecond edition. 210 1$aHoboken, New Jersey :$cWiley,$d2017. 210 4$dİ2017 215 $a1 online resource (1 volume) $cillustrations 225 1 $aWiley and SAS Business Series 225 1 $aTHEi Wiley ebooks 300 $aIncludes index. 311 $a1-119-30252-8 311 $a1-119-29858-X 330 $aThe intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data? Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now. 410 0$aWiley and SAS business series. 410 0$aTHEi Wiley ebooks. 606 $aBusiness intelligence 615 0$aBusiness intelligence. 676 $a658.4/033 686 $aBUS019000$2bisacsh 700 $aLaursen$b Gert H. N.$0902055 702 $aThorlund$b Jesper 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910148749503321 996 $aBusiness analytics for managers$92016544 997 $aUNINA