LEADER 04780nam 2200625 450 001 9910148745503321 005 20161111155302.0 010 $a1-5225-0998-4 024 7 $a10.4018/978-1-5225-0997-4 035 $a(CKB)3710000000920440 035 $a(MiAaPQ)EBC4729472 035 $a(CaBNVSL)gtp00566539 035 $a(OCoLC)962445461 035 $a(IGIG)00154885 035 $a(EXLCZ)993710000000920440 100 $a20161109d2017 fy 0 101 0 $aeng 135 $aurbn||||m|||a 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aHandbook of research on intelligent techniques and modeling applications in marketing analytics /$fAnil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, and Tapan Kumar Panda, editors 210 1$aHershey, Pennsylvania :$cBusiness Science Reference,$d2017. 210 4$dİ2017 215 $aPDFs (427 pages) $cillustrations 225 1 $aAdvances in Business Information Systems and Analytics (ABISA) Book Series,$x2327-3283 311 $a1-5225-0997-6 320 $aIncludes bibliographical references and index. 327 $aA new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami Tafreshi -- A novel approach to segmentation using customer locations data and intelligent techniques / Basar O?ztaysi [and 3 others] -- Fuzzy clustering: an analysis of service quality in the mobile phone industry / Mashhour H. Baeshen, Malcolm J. Beynon, Kate L. Daunt -- An analysis of the interactions among the enablers of information communication technology in humanitarian supply chain management: a fuzzy-based relationship modelling approach / Gaurav Kabra, A Ramesh -- Auto associative extreme learning machine based hybrids for data imputation / Chandan Gautam, Vadlamani Ravi -- Multi-criteria decision making in marketing by using fuzzy rough set / Tapan Kumar Das -- Fuzzy multi-objective association rule mining using evolutionary computation / Ganghishetti Pradeep, Vadlamani Ravi -- Improved seating plans for movie theatre to improve revenue: an integrated best worst method with EMSR-B / Kedar Pandurang Joshi, Nikhil Lohiya -- Applications of the stochastic multicriteria acceptability analysis method for consumer preference study / Tadeusz Trzaskalik [and 3 others] -- Modeling consumer opinion using RIDIT and grey relational analysis / Rohit Vishal Kumar, Subhajit Bhattacharyya -- Sentiment analysis as a tool to understand the cultural relationship between consumer and brand / Nicola Capolupo, Gianpaolo Basile, Giancarlo Scozzese -- 327 $aImproving customer experience using sentiment analysis in e-commerce / Vinay Kumar Jain, Shishir Kumar -- Adoption of online marketing for service SMEs with multi-criteria decision-making approach / Lanndon Ocampo [and 3 others] -- E-retailing from past to future: definitions, analysis, problems, and perspectives / Zehra Kamisli Ozturk, Mehmet Alegoz -- Fuzzy time series: an application in e-commerce / Ali Karasan, Ismail Sevim, Melih C?inar -- Understand the frequency of application usage by smartphone users: door is open, but closes quickly / Geetika Jain, Sapna Rakesh -- Car safety: a statistical analysis for marketing management / Anto?nio Carrizo Moreira, Monica Gouveia, Pedro Macedo -- Banking credit scoring assessment using predictive K-nearest neighbour (PKNN) classifier / Saroj Kanta Jena, Anil Kumar, Maheshwar Dwivedy -- Prediction of the quality of fresh water in a basin / Sira M. Allende [and 4 others] -- Operating commodities market by automated traders / Fodil Laib, Mohammed Said Radjef. 330 3 $a"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--Provided by publisher. 410 0$aAdvances in business information systems and analytics (ABISA) book series. 606 $aMarketing research 606 $aMarketing research$xData processing 610 $aComputational intelligence 610 $aConsumer analytics 610 $aCustomer location data 610 $aE-commerce 610 $aFuzzy clustering 610 $aOnline marketing 610 $aPredictive analytics 615 0$aMarketing research. 615 0$aMarketing research$xData processing. 676 $a658.8/3 702 $aKumar$b Anil$f1980- 702 $aDash$b Manoj Kumar 702 $aTrivedi$b Shrawan Kumar$f1985- 702 $aPanda$b Tapan K$g(Tapan Kumar), 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910148745503321 996 $aHandbook of research on intelligent techniques and modeling applications in marketing analytics$92893517 997 $aUNINA