LEADER 01405nam 2200457 450 001 9910148710903321 005 20180329165431.0 010 $a1-78635-455-1 035 $a(CKB)3710000000920955 035 $a(MiAaPQ)EBC4717112 035 $a(PPN)22697037X 035 $a(EXLCZ)993710000000920955 100 $a20161102h20162016 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aMulti-channel marketing, branding and retail design $enew challenges and opportunities /$fedited by Charles Mcintyre, T. C. Melewar, Charles Dennis 205 $aFirst edition. 210 1$aBingley, England :$cEmerald,$d2016. 210 4$dİ2016 215 $a1 online resource (274 pages) $cillustrations 311 $a1-78635-456-X 320 $aIncludes bibliographical references at the end of each chapters and index. 606 $aMarketing channels 606 $aRetail trade 608 $aElectronic books. 615 0$aMarketing channels. 615 0$aRetail trade. 676 $a658.788 702 $aMcintyre$b Charles 702 $aMelewar$b T. C. 702 $aDennis$b Charles 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910148710903321 996 $aMulti-channel marketing, branding and retail design$91952274 997 $aUNINA