LEADER 03232oam 2200709I 450 001 9910457468003321 005 20200520144314.0 010 $a1-283-44138-1 010 $a9786613441386 010 $a0-203-14515-1 010 $a1-136-50495-8 024 7 $a10.4324/9780203145159 035 $a(CKB)2550000000089347 035 $a(EBL)957536 035 $a(OCoLC)798533269 035 $a(SSID)ssj0000600691 035 $a(PQKBManifestationID)12243621 035 $a(PQKBTitleCode)TC0000600691 035 $a(PQKBWorkID)10600967 035 $a(PQKB)10162163 035 $a(MiAaPQ)EBC957536 035 $a(Au-PeEL)EBL957536 035 $a(CaPaEBR)ebr10531789 035 $a(CaONFJC)MIL344138 035 $a(OCoLC)1000434168 035 $a(EXLCZ)992550000000089347 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBranding in governance and public management /$fJasper Eshuis and Erik-Hans Klijn 210 1$aNew York :$cRoutledge,$d2012. 215 $a1 online resource (189 p.) 225 1 $aRoutledge critical studies in public management ;$v8 300 $aDescription based upon print version of record. 311 $a0-415-81791-9 311 $a0-415-88517-5 320 $aIncludes bibliographical references and index. 327 $aThe rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. 330 $aPoliticians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to i 410 0$aRoutledge critical studies in public management ;$v8. 606 $aCommunication in public administration 606 $aPublic relations and politics 606 $aGovernment publicity 606 $aBranding (Marketing) 608 $aElectronic books. 615 0$aCommunication in public administration. 615 0$aPublic relations and politics. 615 0$aGovernment publicity. 615 0$aBranding (Marketing) 676 $a352.7/48 700 $aEshuis$b Jasper$f1972-,$0933352 701 $aKlijn$b Erik-Hans$0771984 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457468003321 996 $aBranding in governance and public management$92101206 997 $aUNINA LEADER 02715oam 2200277z- 450 001 9910148633103321 005 20230913112557.0 010 $a0-8487-4821-2 035 $a(CKB)3710000000921464 035 $a(BIP)052705245 035 $a(EXLCZ)993710000000921464 100 $a20190630c2016uuuu -u- - 101 0 $aeng 200 14$aThe Southern Vegetable Book 210 $cOxmoor House 215 $a1 online resource (256 p.) $cill 311 $a0-8487-4688-0 330 8 $aAn all-new cookbook brings you to the table to celebrate the versatility of vegetables with Southern flair. As more and more Americans turn to locally-sourced and home-grown ingredients to help create their meals, vegetables have returned to the center of the plate, and there are few people who appreciate vegetables the way that Southerners do. Whether it's the incomparable sweetness of corn fresh from the stalk, a tomato so ripe and ready that you can almost taste the sunshine, or the versatility of the sweet potato -- the garden workhorse that can serve as main, side, or dessert -- Southerners know the secrets to preparing their favorite vegetables in the most delicious ways. Now, in The Southern Vegetable Book, the wisdom of years spent in the garden, in the fields, and finally in the kitchen are yours in an accessible cookbook highlighting the Southern ability to create satisfying flavors from the simplest, freshest ingredients. The classic vegetables that we all know and love are represented, but lesser-known but equally-celebrated ones, such as Jerusalem artichokes and ramps, also make an appearance. The recipes in the book pay homage to classic Southern dishes while offering modern interpretations for the home cook, whether you call the South home or not. Divided by season, The Southern Vegetable Book features 30 types of vegetables along with recipes as diverse as Balsamic Corn Salad, Salmon Tostadas with Zucchini-Radish Slaw, a BLT Benedict with Avocado-Tomato Relish, or a new take on Sweet Potato Pie. This book will guide you on how to select the freshest vegetables at the grocery store or the farmers' market, tips on storage, special features, and tips and hints on extracting the best flavor from your produce. Whether you're a Southerner born and bred, hail from parts unknown, or just appreciate that the South has a way with vegetables, The Southern Vegetable Book will become your go-to guide to make vegetables the star of the show. 517 $aSouthern Vegetable Book 610 $aCooking (vegetables) 610 $aCooking 700 $aLang$b Rebecca$01436261 906 $aBOOK 912 $a9910148633103321 996 $aThe Southern Vegetable Book$93594712 997 $aUNINA