LEADER 03484nam 2200481 450 001 9910148602003321 005 20160816091914.0 010 $a0-7494-7844-6 035 $a(CKB)3710000000921718 035 $a(MiAaPQ)EBC4730410 035 $a(EXLCZ)993710000000921718 100 $a20161110h20172017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aUnderstanding digital marketing $emarketing strategies for engaging the digital generation /$fDamian Ryan 205 $aFourth edition. 210 1$aLondon, England ;$aPhiladelphia, Pennsylvania ;$aNew Delhi, India :$cKogan Page,$d2017. 210 4$dİ2017 215 $a1 online resource (464 pages) $cillustrations 300 $aIncludes index. 311 $a0-7494-7843-8 330 $a"Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge"--$cProvided by publisher. 330 $a"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"--$cProvided by publisher. 606 $aInternet marketing 606 $aSocial media 606 $aStrategic planning 608 $aElectronic books. 615 0$aInternet marketing. 615 0$aSocial media. 615 0$aStrategic planning. 676 $a658.872 686 $aBUS043000$aBUS090010$aBUS002000$2bisacsh 700 $aRyan$b Damian$01007784 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910148602003321 996 $aUnderstanding digital marketing$92896124 997 $aUNINA