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101 0 $aeng
181   $ctxt$2rdacontent
182   $cc$2rdamedia
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200 00$aAsian journal of marketing
210   $aSingapore $cMarketing Institute of Singapore and Faculty of Business Administration, National University of Singapore$d[1992-
215   $a1 online resource
300   $aTitle from cover.
300   $aRefereed/Peer-reviewed
311 08$aPrint version: Asian journal of marketing. 1819-1924 (DLC)   93947695  (OCoLC)29893432 
606   $aMarketing$zAsia$vPeriodicals
606   $aMarketing research$zAsia$vPeriodicals
606   $aMarketing$zSingapore$vPeriodicals
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712 02$aMarketing Institute of Singapore.
712 02$aNational University of Singapore.$bFaculty of Business Administration.
906   $aJOURNAL
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996   $aAsian journal of marketing$92246201
997   $aUNINA