LEADER 04571nam 2200661Ia 450 001 9910791866803321 005 20230725020041.0 010 $a1-136-93538-X 010 $a1-283-03832-3 010 $a9786613038326 010 $a0-203-84659-1 035 $a(CKB)2560000000058827 035 $a(EBL)668232 035 $a(OCoLC)705929946 035 $a(SSID)ssj0000468425 035 $a(PQKBManifestationID)11303662 035 $a(PQKBTitleCode)TC0000468425 035 $a(PQKBWorkID)10498275 035 $a(PQKB)11618975 035 $a(MiAaPQ)EBC668232 035 $a(Au-PeEL)EBL668232 035 $a(CaPaEBR)ebr10446846 035 $a(CaONFJC)MIL303832 035 $a(EXLCZ)992560000000058827 100 $a20100201d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aDe-Westernizing communication research$b[electronic resource] $ealtering questions and changing frameworks /$fedited by Georgette Wang 210 $aAbingdon ;$aNew York $cRoutledge$d2011 215 $a1 online resource (291 p.) 225 1 $aRoutledge contemporary Asia series ;$vv. 25 300 $aDescription based upon print version of record. 311 $a0-415-85502-0 311 $a0-415-57545-1 320 $aIncludes bibliographical references and index. 327 $aFront Cover; De-Westernizing Communication Research; Copyright Page; Contents; List of illustrations; Notes on contributors; Preface; Acknowledgements; 1. Beyond de Westernizingcommunication research: an introduction: Georgette Wang; Part A: Eurocentrism in communication research: the problem and its contributing factors; 2.De-Westernizing communication: strategies for neutralizing cultural myths: Molefi Kete Asante; 3. Emerging global divides in media and communication theory: European universalism versus non-Western reactions: Shelton Gunaratne 327 $a4. Globalizing media and communication studies: thoughts on the translocal and the modern: Marwan Kraidy5. Orientalism, Occidentalism and communication research: Georgette Wang; Part B: The promises of focusing on the particular; 6. "De-Westernizing" communication studies in Chinese societies?: Paul S. N. Lee; 7. To Westernize or not: that's NOT the question: Wei-Wen Chung; 8. Pitfalls of cross-cultural analysis: Chinese wenyi film and melodrama: Emilie Yueh-Yu Yeh; Part C: From cultural specificity to cultural generality: the possibility of universal universality 327 $a9. The geography of theory and the place of knowledge: pivots, peripheries and waiting rooms: David Morley10. Journeys to the West: the making of Asian modernities: Graham Murdock; 11. Moving beyond the dichotomy of communication studies: boundary wisdom as the key: Guo-Ming Chen; 12. Beyond ethnocentrism in communication theory: towards a culture-centric approach: Eddie C. Y. Kuo and Han Ei Chew; 13. Reconceptualizing de-Westernization:science of meaning as an alternative: Yaly Chao; Part D: Opportunities, limitations, and implications for future research 327 $a14. Whither Eurocentrism? Media, culture and nativism in our time: Gholam Khiabany15. The production of Asian theories of communication: contexts and challenges: Wimal Dissanayake; 16. The definition and types of alternative discourses: Syed Farid Alatas; 17. After the fall of the Tower of Babel: culture-commensurability as a point of departure: Georgette Wang; Index 330 $aThe rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being "Westerncentric". 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